A neuro-analytical study commissioned by ZEE Entertainment reveals that Linear TV significantly outperforms user-generated content and soci...

Instoried, which offers AI-based pre-publication sentiment analysis tools, will use the funding from 9Unicorns and Pritt Investment Partner...

The second edition of India’s only marketing festival will be held on 19th and 20th February at The Leela Ambience in Gurgaon and will pres...

The world today is driven by content be it in the form of blogs, mails, newsletters, or digital media. Instoried’s AI-based platform predic...

A combination of EEG, facial expression analysis and eye tracking promises to understand a consumers subconscious response, decode cognitiv...

This will aim to provide researchers with modern scientific tools and practical know-how to better understand consumers’ emotional response.

The Innovation Group, the trends forecasting unit of J Walter Thompson Intelligence, has released its annual report on the top trends of 20...

We’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...

"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."

The young turks in the field of finance include Ganesh Betanabhatla, 28, who is the Managing director at investment firm Talara Capital.

What is the relationship of the word “bye” to the word “buy”? Of course it depends on who you ask.

Yes, I think brands take themselves far too seriously and this is not surprising, as marketers like to live their brands, says Gordon Pinco...

Catching and keeping their students' interest and attention is not an Indian priority, and biometrics has just been a bone of contention be...

Piyush Mathur, managing director of The Nielsen Company – South Asia talks about the impact of recession on research, Nielsen's new service...