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NEUROMARKETING
Tech billionaires are obsessed with living longer, and a new business frontierA jellybean-sized patch on Deepinder Goyal’s forehead has pushed him into Silicon Valley’s most radical club: the tech billionaires trying ...- Future-ready India: These brands are shaping new standards in reliability and growthIndian brands are innovating and building trust. Neurohook enhances marketing effectiveness. RVM Construction expands infrastructure projec...
- From AI to quantum: ThatWare’s bold leap into the future of SEOThatWare, an Indian SEO company, pioneers the future of digital visibility with Quantum SEO, moving beyond traditional algorithm chasing. T...
- Linear TV drives higher ad attentiveness than digital platforms: StudyA neuro-analytical study commissioned by ZEE Entertainment reveals that Linear TV significantly outperforms user-generated content and soci...
- Instoried raises $8 million in funding round led by Pritt, 9UnicornsInstoried, which offers AI-based pre-publication sentiment analysis tools, will use the funding from 9Unicorns and Pritt Investment Partner...
- Is there a buy button in your brain? Check it out at Star FLOW festivalThe second edition of India’s only marketing festival will be held on 19th and 20th February at The Leela Ambience in Gurgaon and will pres...
- Instoried predicts success rate of content, invokes right set of emotions in customersThe world today is driven by content be it in the form of blogs, mails, newsletters, or digital media. Instoried’s AI-based platform predic...
- Using human emotions in marketing, with the help of AIA combination of EEG, facial expression analysis and eye tracking promises to understand a consumers subconscious response, decode cognitiv...
- SP Jain School to set up neuro-marketing centre at Singapore CampusThis will aim to provide researchers with modern scientific tools and practical know-how to better understand consumers’ emotional response.
- The Future 100: Trends and changes to watch in 2016 reportThe Innovation Group, the trends forecasting unit of J Walter Thompson Intelligence, has released its annual report on the top trends of 20...
- Nielsen Lab will help optimise advertisements: Joe Willke, president at Nielsen NeuroWe’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...
- We help marketers optimise their advertising and marketing: Joe Willke"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."
- 23 Indian-origin in Forbes list of 'brightest young stars'The young turks in the field of finance include Ganesh Betanabhatla, 28, who is the Managing director at investment firm Talara Capital.
- Canny marketers can exploit word associations to influence consumer behaviourWhat is the relationship of the word “bye” to the word “buy”? Of course it depends on who you ask.
- Soon we will see emergence of Indian brands on global stage: Gordon PincottYes, I think brands take themselves far too seriously and this is not surprising, as marketers like to live their brands, says Gordon Pinco...
- Neuro-marketing advances for the classroom could have political uses tooCatching and keeping their students' interest and attention is not an Indian priority, and biometrics has just been a bone of contention be...
- We've removed AC to become warm: NielsenPiyush Mathur, managing director of The Nielsen Company – South Asia talks about the impact of recession on research, Nielsen's new service...
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