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As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...- India becomes largest market for KitKat globally for NestleIndia is now the world's biggest market for KitKat. This iconic chocolate wafer bar has seen accelerated growth. Nestle India attributes th...
- Nestle India looks for volume-led growth despite price volatility amid geopolitical uncertaintiesNestle India aims for volume-led growth in the new fiscal year. The company is cautious about price volatility stemming from rising input c...
- Quick-commerce, Nescafe coffee push and Ad spends: Inside Nestle India's growth playNestle India achieved its best quarterly results in ten years. This strong performance was fueled by significant volume increases across it...
- Nestle investors seek more rapid change after chairman's early exitNestle's chairman Paul Bulcke's early exit, coupled with a recent CEO change, signals a potential shake-up as investors push for faster gro...
- Nestle to cut costs by $2.8 billion, boost marketing under CEO FreixeNestle, aiming to revive growth, announced a $2.8 billion cost-cutting plan by 2027, alongside increased investment in advertising and mark...
- Nestle's game plan for growth under new leadershipNestle, aiming to boost growth, announced a plan to increase advertising and marketing expenditure to 9% of total sales by 2025. The compan...
- FMCG, auto companies step up ad spends to revive demandConsumer and automobile companies like Nestle, Colgate-Palmolive, Godrej Consumer Products, and major carmakers are significantly increasin...
- Nestle shareholders oppose proposal to cut back on 'unhealthy' product salesNestle's shareholders meeting, held amidst controversy over its sugar content in infant milk, voted against a proposal to reduce sales of h...
- Kyiv names Nestle 'sponsor of war' over Russia operationsHundreds of Western firms quit the Russian market following Moscow's invasion of Ukraine in February last year, and Kyiv has not shied away...
- Advertising big shots are now relying on AI to market to the massesGenerative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year,...
- From Mad Men to machines? Big advertisers shift to AIGenerative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year,...
- Mondelez joins other companies in scaling back business in RussiaThe Cadbury chocolate maker is joining other consumer packaged goods companies including Kraft Heinz Co and Nestle SA in stepping back from...
- Despite pandemic, Star India may cross Rs 2,000 crore IPL advertising revenueET has learned that Facebook and Asian Paints have also signed on as associate sponsors of the league.
- Is Britannia turning out to be a better bet than Nestle?The strong show by foods company Britannia in the quarter to June is a further confirmation that it is emerging as a better bet in the food...
- Bottomline continues to take precedence over topline for NestleNestle India's lacklustre show in the three month quarter to June comes as a disappointment with the company still focussed on profitabilit...
- ZenithOptimedia bags media planning account of OLX IndiaZenithOptimedia, a part of the Publicis Groupe, today said it has bagged media planning and buying account of OLX -- an online platform for...
- Nestle India Q3 net profit up 19.58% to Rs 218.6 croreNestle India posted a 19.58% increase in its net profit to Rs 218.56 crore in the quarter ended Sept 30, over the same period last fiscal.
- Nestle to invest Rs 600 cr in India in 2009Global FMCG major Nestle is planning to invest Rs 600 crore in India in 2009 for expansion of its business in the country.
- FMCG advertisments find fair share of viewersFMCG companies, which have so far stayed away from investing heavily on cricket are now keen on a share of the IPL ad pie. Business of Cric...
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