"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play...

EssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a miles...

Media experts say that cumulative views are already the accepted currency for both YouTube and Meta. The billing for a digital video ad is ...

The audience reach on television for the first 11 matches of the ICC Men's Cricket World Cup 2023 has decreased by 8 per cent to 90 million...

GroupM India has elevated Navin Khemka as the CEO of EssenceMediacom South Asia. Sonali Malaviya will serve as the Chief Strategy and Trans...

The agency will be responsible for the company's media strategy, planning, buying, and implementation in the Indian market. Using its core ...

As India Inc braces up for Diwali - the biggest shopping season, consumer durables, e-commerce and automotive companies will drive the adve...

India Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania

As Vivo’s media agency, MediaCom will be responsible for the media strategy, planning, buying and implementation for all mass media.

Following a multi-agency pitch, online classifieds platform OLX has roped in Maxus as media agency on record. The incumbent agency is Zenit...

FIFA's quadrennial edition of the game is slated to reach 100 mn viewers in India this year, up from around 62 mn in 2010. In comparison, 1...

So far this year, when it comes to ad rates, IPL 7 has hogged the limelight with advertisers coughing up nearly Rs 5 lakh for a 10-second s...

Star India is looking to cash in on the upcoming Asia Cup cricket tournament to be held in Bangladesh, which will feature India-Pakistan cl...

Associate sponsors include Pernod Ricard, Bharti Airtel, Microsoft, Sony, Maruti Suzuki, Exide, Tata Motors and We-Chat, Vijay Rajput said.

With an annual average endorsement fee of around Rs 6 crore to Rs 10 crore, Dhoni is the highest paid in the Indian team.

Service tax exemption on advertising on media platforms, excluding TV and radio, could result in availability of up to Rs 1,500 crore.

Hyundai Motor India's media buying and planning account may be up for grabs as its South Korean parent, Hyundai Motor, has invited a $1-bil...