Maison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances ar...

CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...

Industry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hi...

Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech Top 5.

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...

Online festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retailers seeing strong demand across ca...

The elite jury was chaired by Wipro executive chairman Rishad Premji. The 11-member panel deliberated for nearly three hours on Tuesday to ...

Sauce VC founder and managing partner Manu Chandra has won the Midas Touch award for Best Investor at the ET Startup Awards 2026. The jury ...

Meet the high-powered jury that will pick the winners of the ET Startup Awards 2026.

In the June quarter, the company outlined plans to strengthen its premium beauty portfolio through acquisitions like Aminul, a D2C (direct-...

Sinha joins at a time when Instamart has been losing market share even as it attempts to contain its mounting losses. A Flipkart group vete...

Nandita Sinha will lead Swiggy's quick commerce vertical Instamart. She previously served as CEO of Myntra, turning the company profitable ...

Myntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...

Myntra’s beauty segment has become a growth driver for the platform, accounting for most units sold and about 20% of new customers coming t...

Myntra experiences a surge in vacation-related shopping, particularly in non-metro cities, fueled by its quick-commerce service, M-Now. Lug...

Myntra revealed plans to onboard 500 D2C beauty and grooming brands by the end of the year through its Beauty Edit initiative. This program...

The Flipkart-owned fashion etailer, which earns two-thirds of its revenue from apparel, launched the personal care vertical about three yea...