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MYNTRA BEAUTY GROWTH
Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...- Myntra FY26 revenue from operations at Rs 5,242.5 cr; advertising income up 35%Myntra Designs recorded a revenue of Rs 5,242.5 crore from operations in FY26, even as logistics revenues declined. The advertising sector ...
- Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra HeadMyntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...
- Maison D’Arome wants India to say oui to luxury perfumes without the heavy price tagMaison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances ar...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- Online festive sales start slow as smartphone demand dips; quick commerce extends shopping windowIndustry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hi...
- Flipkart alumni seek Esop buyout; Local sourcing for ISM 2.0Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech Top 5.
- Flipkart, Amazon look beyond ecommerce as user share slipsAmazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...
- Ecommerce festive sales set to rise almost 30%, quick commerce to gain share: AnalystsOnline festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retailers seeing strong demand across ca...
- ET Startup Awards 2026: Groww adjudged No. 1; Sauce VC’s Manu Chandra named Midas Touch winnerThe elite jury was chaired by Wipro executive chairman Rishad Premji. The 11-member panel deliberated for nearly three hours on Tuesday to ...
- ET Startup Awards 2026 | Midas Touch: Sauce VC’s winning recipe earns Manu Chandra the prizeSauce VC founder and managing partner Manu Chandra has won the Midas Touch award for Best Investor at the ET Startup Awards 2026. The jury ...
- Presenting the jury for The Economic Times Startup Awards 2026Meet the high-powered jury that will pick the winners of the ET Startup Awards 2026.
- ETtech Explainer: Can premium beauty, quick commerce drive Nykaa's next phase of growth?In the June quarter, the company outlined plans to strengthen its premium beauty portfolio through acquisitions like Aminul, a D2C (direct-...
- Ex-Myntra chief Nandita Sinha named Swiggy Instamart CEO; Amitesh Jha exitsSinha joins at a time when Instamart has been losing market share even as it attempts to contain its mounting losses. A Flipkart group vete...
- From fashion to fast delivery: Nandita Sinha’s new challenge is InstamartNandita Sinha will lead Swiggy's quick commerce vertical Instamart. She previously served as CEO of Myntra, turning the company profitable ...
- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...
- Beauty segment accounts for 20% of Myntra’s new customers: Nandita SinhaMyntra’s beauty segment has become a growth driver for the platform, accounting for most units sold and about 20% of new customers coming t...
- Myntra logs travel season boost as Indians lean on fast deliveryMyntra experiences a surge in vacation-related shopping, particularly in non-metro cities, fueled by its quick-commerce service, M-Now. Lug...
- Myntra aims to onboard 500 D2C brands under new program to push Make-in-IndiaMyntra revealed plans to onboard 500 D2C beauty and grooming brands by the end of the year through its Beauty Edit initiative. This program...
- Myntra partners skin care brand Bath & Body Works to strengthen its beauty portfolioThe Flipkart-owned fashion etailer, which earns two-thirds of its revenue from apparel, launched the personal care vertical about three yea...
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