Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Happy Friday! Oracle has started pulling back campus offers from top institutes, leaving students caught in the crossfire. This and more in...

Rising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

Zee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....

Tata Digital is pivoting Tata Neu from a broad commerce aggregator to a loyalty-led financial services platform, focusing on payments, inve...

Tata Sons chairman N Chandrasekaran has ordered a probe into the sexual harassment case at TCS Nashik. This and more in today's ETtech Top ...

Myntra, owned by Flipkart, is expanding its rapid delivery service M-Now as a key growth area, new head Sharon Pais told ET. Despite leader...

Venture-backed startups are testing quick-comm for fashion, promising under-hour delivery in metro cities. Despite significant cash burn an...

Happy Friday! BigBasket and 1mg founders are preparing to step back from day-to-day roles. This and more in today's ETtech Morning Dispatch.

Sinha’s departure marks another senior-level exit at Myntra and its parent Flipkart, which is eyeing a public listing in some months.

International beauty brands are changing their India strategy. They are now focusing on online sales and reaching customers beyond major ci...

People in the age group of 21-35 years shop the most on Myntra’s sustainable store, 'Myntra for Earth Store', it said. Metros contribute ab...

The combined entity of Myntra and Jabong is looking to shrink its negative EBITDA margin lower to (minus) 2-3% by Q4FY18, inching closer to...

Noting that earnings before interest, tax, depreciation and amortization of MFB had turned positive in the last 2 consecutive months, the c...

"With over two-and-half decades in retail working with diverse brands, he is the perfect fit at a time when these brands will undergo a dim...