Rapid fashion delivery startup Klydo shuts down operations

Rapid fashion delivery startup Klydo has shut shop after ending brand partnerships within just a year of launch, according to people aware of the development.

Founded in September 2025 by former Udaan senior executives Pradeep Yadav and Ankit Agarwal, Klydo delivered clothing, accessories, footwear, and home and gifting products within 15 to 30 minutes in Bengaluru. It competed with startups like Knot, Zilo, and Slikk.

A note on its app on Sunday morning read: “We've stopped taking new orders on Klydo, effective today. The app stays open for the next 7 days — for order history, support, or anything else you need. After that, Klydo shuts down for good. This isn't us disappearing. It's us taking everything we've learned and building something better. We'll tell you when it's ready.”


By evening, the note was updated to say: Klydo is pivoting in a new direction based on everything we've learned so far. While we've paused our current consumer offering, we're now focused on building the next chapter of the company around a sharper product vision.''

Klydo did not respond to ET’s queries till the time of publication.

Klydo started as a fashion marketplace app for the Gen Z consumer last year and eventually launched its quick commerce arm.

Backed by former Flipkart veteran and Udaan cofounder Sujeet Kumar’s VC firm K2 Capital Management and Veltis Capital, the startup had raised about $2 million in a seed round. Earlier this year, Klydo was looking to raise $11-12 million, but that did not materialise, people in the know said.

Klydo’s shutdown marks another setback for the rapid fashion delivery sector, which is yet to see meaningful expansion among existing startups. Meanwhile, larger players like fashion etailer Myntra's quick commerce arm Myntra Now are investing heavily to enter this market.

“Quick commerce in fashion has multiple issues, like low sell-through rates and high inventory requirements,” said an industry executive. “There are two-three big players in the sector currently and the market is slowly moving to them."

ET reported in March that high cash burn and uncertain demand were triggering questions about the model’s scalability. Rapid fashion startups together burned $2-2.5 million in January alone, with the figure rising to $3 million in March.

Despite this, the segment has attracted investor interest, with many betting that it could become the next quick commerce breakthrough. In February, Zilo raised $15.3 million led by Peak XV. Slikk raised $10 million led by Nexus Venture Partners in May 2025, while Knot raised a $5 million round led by 12 Flags in December.