'My father earned 10 rupees a day.' iD Fresh Food CEO Musthafa CEO reveals he became a farmer at 10, recounts journey to Rs 2,000 crThe billionaire, who today heads a gargantuan Rs 2,000 crore empire, revealed how once, his family struggled to make ends meet and his fath...
15 Dec, 2023, 01.36 PM IST
World Idly Day: iD Fresh opens factory for a peek into its batter makingThe company, backed by billionaire Azim Premji, kicked off the five-day live streaming campaign on the world idly day of March 30. Co-found...
30 Mar, 2022, 01.10 PM IST
iD Fresh raises Rs 507 Cr, Helion exits with 10x returnsFounded by PC Musthafa, Abdul Naser and his brothers in 2005, iD had secured US $5.2 million in Series A funding from Helion Ventures in 20...
04 Jan, 2022, 06.23 PM IST
iD Fresh Food CEO stresses on need for downtime, recharges with a game of soccer or online chessP.C Musthafa said their company transformed from an offline entity to an online company in three days.
30 Jul, 2021, 06.10 PM IST
ED attaches Rs 5-crore worth assets in Bengaluru Syndicate Bank branch fraud caseThe central probe agency said its investigation in the case was initiated on the basis of an FIR filed by the Bengaluru Police sometime bac...
28 Jul, 2021, 04.30 PM IST
Cheated of Rs 10, PC Musthafa learnt a lesson for lifeThe iD Fresh Food CEO said that working during his childhood taught him a lot.
22 Mar, 2019, 12.38 PM IST
When breakfast was a luxury for PC Musthafa, iD Fresh Food founderHe grew up in a remote village in Kerala, where he often took up odd jobs for some extra cash.
10 Dec, 2018, 03.18 PM IST
In 15 years, the man who wanted to visit IIM-B becomes its youngest distinguished alumLast week, the man, P.C.Musthafa (44), founder of Id Fresh in Bengaluru, turned out to be the youngest recipient of IIMB’s distinguished al...
05 Nov, 2018, 10.41 PM IST
Can iD Fresh's batter business solve Indian homemakers 'trust' issues?It took three years for Musthafa and his cousins, with whom he started iD Fresh in 2005, to solve a very common problem that people face wh...
25 Aug, 2018, 01.48 PM IST
UAE Consulate to hold investor meets in Kochi and HyderabadThe meet in Kochi to be held on April 21 will be inaugurated by Jamal Hussain Al Zaa'bi, consul general of UAE and head of the mission to S...
17 Apr, 2018, 09.07 PM IST
With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and SingaporeThe company's packaged batter, Indian breads and other foods are already popular in the United Arab Emirates, which has large populations o...
09 Mar, 2017, 08.50 AM IST
iD Fresh Foods partners with Nilgiri Dairy Farm to produce dairy productsiD entered four more cities— Coimbatore, Cochin, Palakkad, Trichur—in July, bringing its total presence to 14 cities.
05 Aug, 2016, 04.44 AM IST
Pick your product at iD Trust shop & pay when you can!iD Fresh Food, the ready-to-eat food company founded by IIM-B alum PC Musthafa (42) and his four cousins 10 years ago, is making one such a...
11 Apr, 2016, 10.41 AM IST
Ready-to-cook food firm iD all set to launch new products like vada, paneerToday, Musthafa sells about 50,000 kg of batter daily. The batter is produced at four plants and sold across nine cities including Dubai an...
21 Jan, 2016, 04.00 AM IST
VC firm Helion Venture invests Rs 35 crore in food startup ID Fresh Foods"I have been using their products much before I met them," said Chowdhri, whose fund has now invested Rs 35 crore in the firm.
31 Oct, 2014, 04.06 AM IST
Rubber imports jump 65% during April-June quarterThe Kerala State Cooperative Rubber Marketing Federation (Rubbermark) on Tuesday called for increasing the import duty of rubber from the c...
09 Jul, 2014, 11.52 AM IST
- Court allows further probe into palmolein case
The Vigilance Court here today allowed a plea from prosecution to further investigate the palmolein import graft case.
14 Mar, 2011, 12.24 PM IST