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MOUNTAIN DEW DRINK
Varun Beverages, PepsiCo India extend bottling pact till 2049, gets wider business freedom- Actor Madhavan shares a lesson for parents: How a simple code word helped a mother save her 14-year-old son from a party night that was turning dangerous
- Energy drink Sting is now the fastest growing beverage for PepsiCo India
- Jack Daniels and Coca-Cola mix it up with official cocktail canThe 'official' mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ...13 Jun, 2022, 10.32 PM IST
- Cola companies get ready for hot summer launchesBeverage and snacks company PepsiCo will roll out its global power brand Mountain Dew Ice in a cloudy lemon format in the country next week...11 Feb, 2021, 08.20 AM IST
- Pepsi to buy energy drink maker Rockstar for $3.85 blnPepsiCo Inc said on Wednesday it would buy Rockstar Energy Beverages for $3.85 billion. The deal was first reported by the Wall Street Jour...11 Mar, 2020, 05.09 PM IST
- Salty snacks give PepsiCo boostConsumer giants ranging from PepsiCo to Nestle are wrestling with changing tastes as shoppers turn away from sugary foods and drinks and se...11 Jul, 2018, 08.02 AM IST
- PepsiCo takes Aquafina premium; with vitamins, flavoursA Rs 1,000-crore plus brand, Aquafina competes with Ramesh Chauhan’s Bisleri and Coca-Cola’s Kinley in the crowded and intensely competitiv...24 Oct, 2017, 02.54 PM IST
- No regrets on exiting Indian Premier League: Vipul Prakash of PepsiCo IndiaWe have been very active in the season and there’s been heightened activity which has been spilling beyond what used to be the IPL window.13 Jun, 2016, 03.30 AM IST
- PepsiCo expands beverage portfolio to garner volume from main brands like 7UPThe company, which sells soft drink expanded the range of its 7UP brand with the launch of hydrotonic drink 7UP Revive.11 Mar, 2016, 04.54 PM IST
- PepsiCo names Suchitra Rajendra as new HR headRajendra succeeds Samik Basu, who recently quit after a 14-year stint at the maker of Pepsi and Mountain Dew fizzy drinks and Kurkure snack...08 Sep, 2015, 05.06 PM IST
- PepsiCo ropes in actors as brand ambassadors for Mountain DewPepsiCo India said it has roped in actors Arya and Akhil as brand ambassadors for 'Mountain Dew' brand as the company aims to strengthen it...09 Dec, 2014, 08.37 PM IST
- Sprite topples Thums Up from numero uno position after three decadesSprite has been outselling Thums Up for three months now, according to industry officials who cited market share figures.08 Oct, 2013, 06.25 AM IST
- PepsiCo ropes in Hrithik as brand ambassador for Mountain DewMountain Dew, which is considered one of the country's fastest growing brands in the carbonated soft drink space, crossed Rs 1000 crore sal...01 Feb, 2013, 02.25 PM IST
- PepsiCo, Salman Khan end Mountain Dew endorsement dealFood and beverages major PepsiCo India today said its deal with Bollywood actor Salman Khan as brand ambassador for its Mountain Dew drink ...24 Apr, 2012, 07.42 PM IST
- Kurkure, Dew, Coke, Kinley enter 1,000 crore clubThe cola wars , fought for a larger share of the consumers' wallet , have yielded rich dividends for PepsiCo and Coca-Cola this year as bot...19 Nov, 2011, 10.32 AM IST
- Sprite, Mountain Dew, 7Up, Limca fast-growing category among fizzy drinksLemon and lime-based drinks like PepsiCo's 7 Up and Mountain Dew, and Coca-Cola's Sprite and Limca are the fastest-growing category among f...29 Apr, 2011, 03.37 AM IST
- PepsiCo banks on Salman to strengthen Mountain Dew this summerAfter roping in Bollywood star Salman Khan as brand ambassador for its carbonated drink Mountain Dew, PepsiCo today said it will go on an a...23 Feb, 2011, 03.47 PM IST
- Mountain Dew signs Salman Khan as first brand ambassadorPepsico’s soft drink brand Mountain Dew has signed Salman Khan for an annual fee estimated at Rs 5 crore, placing the Dabangg superstar at ...23 Dec, 2010, 01.55 AM IST
- Pepsi rolls out $1.2-bn brand makeoverPepsi has unveiled a new-look logo as part of a radical $1.2-billion (£700m) global brand revamp ahead of plans to launch its US brands-Mou...22 Oct, 2008, 12.42 AM IST
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