It started when the Airtel customer complained about the telco’s service on social media to which the company's online team responded.

Congress had hired Dentsu for handing its poll advertising account in the last general election. Mehra has previously worked on state elect...

It’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...

Social media experts say there has been a phenomenal rise in such `influencer' accounts and channels in India over the past year.

To resolve queries in real-time, seize opportunities, track trends, watch out for competition and ensure things are handled in a seamless m...

A mood mapping survey conducted by global marketing communications agency Maxus and shared with ET showed that ‘#IamwithModi’ and ‘#Modi’ m...

Saluting the valor of the Indian army for giving befitting reply to those attacking innocent Indians and ensuring zero tolerance on terror,...

Social media analytics firm Blueocean Market Intelligence said the game drove the maximum conversations on Twitter in India compared to oth...

The tournament has also yielded record growth in new social media users and interactions on various platforms, according to experts.

According to the report, local language users will increase to 42% by December 2016, amounting to 180 million of the 328 million active int...

This integrates 14 regulatory permissions at one source, enabling faster clearances for setting up businesses.

With boom in the digital media space, demand for niche skill-sets is also increasing. But there is a huge demand-supply mismatch.

Rais’s workspace is full of elements that capture his characteristics — a lover of animals, a batman fanboy, a travel enthusiast, and a dig...

Several large and small advertisers including Pepsi-Co, Bharti Airtel say use of regional languages in social media campaigns give them muc...

Candidates are engaging with brands, analysing activities on social media and then drawing out job offers from there.

These companies aren't using traditional recruitment cos to find them the candidates but have been sending out mailers and tweets to follow...

Budget looks hopeful but also taxing, with the government investing in start-up funds (with Rs 10,000 crore set aside for VC funding), and ...