Pokémon GOes on to beat twitter records

The return of Pokémon as an interactive augmented-reality app has left social media abuzz.

Besides reports of Pokemon GO overtaking Twitter and Tinder in app download numbers, in only a week of its launch, the hashtag #Pokemongo had a Twitter outreach of 82 million followers, according to data compiled by Mindshift Interactive.

The game’s engagement ratio on Facebook was over 100 per cent on a weekly basis.

Social media analytics firm Blueocean Market Intelligence said the game drove the maximum conversations on Twitter in India compared to other platforms.