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MINDSHIFT INTERACTIVE
Brands may pull back from advertising on Twitter amid company's face-off with government"Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are un...- Dear customer relations: The fury of the festive shopperAt a time when shopping and sentiments hit stratospheric heights, complaints, too, are bound to rise.
- After political parties, corporate world battles fake news menaceFake news on social media platforms, earlier restricted to political parties and politicians, is making inroads into the corporate world, o...
- Handling customers on social media with care key for telcos: ExpertsIt started when the Airtel customer complained about the telco’s service on social media to which the company's online team responded.
- Political campaign cost on social media likely to go upCongress had hired Dentsu for handing its poll advertising account in the last general election. Mehra has previously worked on state elect...
- Here's how regional brands are using social media to get maximum bang for their buckIt’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...
- Global brands opting for social media influencersSocial media experts say there has been a phenomenal rise in such `influencer' accounts and channels in India over the past year.
- Companies set up social media HQs to catch up with millenialsTo resolve queries in real-time, seize opportunities, track trends, watch out for competition and ensure things are handled in a seamless m...
- Demonetisation rules social media, most netizens leaning in favourA mood mapping survey conducted by global marketing communications agency Maxus and shared with ET showed that ‘#IamwithModi’ and ‘#Modi’ m...
- India-Pakistan crisis explodes on social mediaSaluting the valor of the Indian army for giving befitting reply to those attacking innocent Indians and ensuring zero tolerance on terror,...
- Pokémon GOes on to beat twitter recordsSocial media analytics firm Blueocean Market Intelligence said the game drove the maximum conversations on Twitter in India compared to oth...
- IPL season 9 a hit, on ground and onlineThe tournament has also yielded record growth in new social media users and interactions on various platforms, according to experts.
- Brands like Coca Cola, Patanjali and others embrace regional languages on social mediaAccording to the report, local language users will increase to 42% by December 2016, amounting to 180 million of the 328 million active int...
- Budget 2015: Start-ups like SETU, unlike online ad taxThis integrates 14 regulatory permissions at one source, enabling faster clearances for setting up businesses.
- Budget 2015: Media & Entertainment sector hopes for investment in education to build talent poolWith boom in the digital media space, demand for niche skill-sets is also increasing. But there is a huge demand-supply mismatch.
- MindShift Interactive CEO Zafar Rais's workspace captures his love of animals and BatmanRais’s workspace is full of elements that capture his characteristics — a lover of animals, a batman fanboy, a travel enthusiast, and a dig...
- Tweets & Facebook posts in Hindi, Marathi, Tamil get more responses than those in EnglishSeveral large and small advertisers including Pepsi-Co, Bharti Airtel say use of regional languages in social media campaigns give them muc...
- Talent hunt: Companies like Twitter and Uber Cabs use social media tools to recruit the right candidateCandidates are engaging with brands, analysing activities on social media and then drawing out job offers from there.
- MNCs like Uber Cabs and Twitter India using social media tools to recruit the right candidateThese companies aren't using traditional recruitment cos to find them the candidates but have been sending out mailers and tweets to follow...
- Budget 2014 looks hopeful for start ups, says Zafar RaisBudget looks hopeful but also taxing, with the government investing in start-up funds (with Rs 10,000 crore set aside for VC funding), and ...
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