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MICRODRAMAS
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin JainNitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervi...- From streaming to software, microdrama startups rewrite their growth pitchPeak XV Partners-backed Dashverse has discontinued its consumer platform DashReels and is looking to raise $30-40 million, largely for Fram...
- GPU bidding norms eased; Lenskart CEO on profitabilityHappy Thursday! Govt has lowered entry barriers for GPU bidders, but pricing concerns remain. This and more in today’s ETtech Morning Dispa...
- Lenskart, Nykaa, PhysicsWallah see Q2 profits surgeNew-age companies Nykaa, Lenskart, and PhysicsWallah reported strong numbers for the September quarter. This and more in today’s ETtech Top...
- ShareChat’s FY26 revenue jumps 40% to Rs 1,016 crore on microdrama push; net loss widensHowever, its loss before tax widened to Rs 1,978 crore in FY26 from Rs 1,105 crore in the previous year, largely due to higher accounting e...
- Cyberattacks hit NBFCs; Pine Labs Q2 profit zoomsCyber criminals are targetting smaller NBFCs with specialised AI toolkits. This and more in today’s ETtech Top 5.
- Dashverse shuts DashReels, seeks $40 million for AI pushThe Bengaluru and San Franciscobased startup is pitching its businessto-business software platform, Frameo AI, to prospective investors as ...
- Instagram 'Features': You can watch 90-minute podcasts, comedy shows and episodes inside the platform; long-form video option soonInstagram features: Instagram is testing a new long-form video feature called Features, which will let users watch horizontal videos lastin...
- British investor Baillie Gifford fund marks down Dailyhunt parent amid revenue pressuresThe Schiehallion Fund pegged the fair value of its 1.3% holding in VerSe Innovation at $7.47 million, according to its portfolio disclosure...
- Civic Studios announces three releases spanning climate, sex education and women’s boxingCivic Studios is set to release three films focused on important social issues in the coming months. Spice & Soul is their first climate mi...
- India’s OTT market attracts new bets, but turning viewers into revenue remains toughIndia's OTT market continues to grow with new platforms targeting niche demographics and unique content offerings. Recent launches include ...
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
- IPO-bound Kuku turns profitable as FY26 revenue jumps sixfold to Rs 1,484 croreThe company reported revenue from operations of Rs 1,484.2 crore, up 514% from Rs 241.6 crore a year earlier, per its audited financial sta...
- Pocket Entertainment’s Rohan Nayak says its AI tool helped writers create IP worth $100 millionNayak described Sherpa as a long-form, serialised fiction writing harness. It combines a planner that maps arcs and scenes, a structured me...
- Eloelo Group opens AI video production engine to creators, brands, studiosEntertainment company Eloelo Group has unveiled Dolphin AI, an agentic AI studio designed to handle video production from scripting and pla...
- As microdrama content explodes, ShareChat says the algorithm could determine what gets seenCharan said falling production costs and the use of artificial intelligence would lead to more stories being produced at greater speed. As ...
- Kuku Technologies gets Sebi approval for proposed IPOKuku will now file an updated prospectus with Sebi in the next three weeks and is eyeing a listing by the first half of 2027, a person fami...
- AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionising the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...
- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- Kuku to hire 1,000 people for AI content unit ahead of IPOKuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishin...
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