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MATTEL INDIA
Mattel launches autistic barbie in push for more diversity and inclusionMattel is launching a new autistic Barbie. This doll joins a diverse collection aimed at inclusivity. The design involved extensive collabo...- Barbie meets the trade war: Donald Trump warns Mattel of crushing tariffs as CEO pushes back on U.S. production demandsUS President Donald Trump has threatened toy giant Mattel with a 100% tariff. This was in response to Mattel's refusal to shift production ...
- Mattel partners with Dream Theatre to expand licensing footprint in IndiaMattel has named Dream Theatre as its official licensing agency for India, Pakistan, Nepal, Bangladesh, and Sri Lanka. The partnership cove...
- How to sell dolls to woke kidsTo save myself from this assault on the senses, I went to watch what's been touted as the feminist movie of the year: Barbie. Greta Gerwig'...
- With 20K videos, e-books & quizzes, VOOT Kids offers a safe learning space for childrenViacom18 announced the launch of India’s first and only multi-format kids’ app, VOOT Kids.
- Fonterra Future Dairy appoints Ishmeet Singh as its CEOOver the last 25 years, Singh has worked at top multinational and FMCG companies such as Mattel, Vodafone, Hindustan Unilever and Coca-Cola.
- Tough quality norms hit imports of Chinese toysThis has hit supply and pushed up retail prices 8-14 per cent, while wholesale prices have risen about 30 per cent, executives said.
- Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3Yash Raj Films has signed licensing deals with a number of companies for Dhoom 3 and more than 100 items.
- Mattel hopes to counter Chinese imports with new toys, ties up for Dhoom 3 franchise"The cheaper toys will be rolled out in India before their launch in other emerging markets, said Peter Broegger, senior vice president, As...
- Batman hitches a new ride with bevy of brands at Box OfficeBatman is back in town, and this time around as 'The Dark Knight Rises,' a bevy of brands from luxury cars to laptops is hitching a ride on...
- Yahoo did not create a standardised technology base and needs to change: Tim ParseyA year into his stint at Yahoo, Technology design guru Tim Parsey admits that the company needs to change - and change majorly.
- Indian toy industry worth Rs 1700 cr is here to stay as toys inspired by flicks create ripples among kidsAccording to a Euromonitor study, spending on toys and games in India is set to grow at 157% between 2009 and 2014, faster than other Asian...
- Mattel to launch Angry Birds' board game in IndiaAngry Birds will soon come out of the digital into the real world when board games and t-shirts based on Angry Birds are launched in the In...
- Facebook cuts off Scrabulous after legal complaintFacebook said it was forced to disable Scrabulous after one of Scrabble's rights owners, Mattel Inc, made a formal removal request. IT serv...
- CNE to expand toy range, goes in for new business modelIn a bid to grab a bigger share of the toy market, Cartoon Network Enterprises India (CNE), the licensing & merchandising arm of Turner Int...
- US toy company asks India to open up retail sectorMattel Inc, the largest US toy firm, has asked India to open up the retail sector as entry of foreign players can boost $250 million local ...
- M&M shares end up 7.6% on retail forayThe stock ended 7.6 per cent higher at Rs 814, with volume traded at 6,67,706 against two week average of 1,91,240 shares.
- It's fun and game time for Indian toy makersThe Chinese toy recall may have done the trick for India’s torpid toy and kids’ apparel industry.
- Outsourcing isn't child's playThe Mattel toy recall is a wake-up call to third-party manufacturers in India.
- Recall: Admission isn't brand submissionRecall may be the most cherished term for the ad frat, but it certainly makes marketers squirm.
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