Mattel launches autistic barbie in push for more diversity and inclusionMattel is launching a new autistic Barbie. This doll joins a diverse collection aimed at inclusivity. The design involved extensive collabo...
Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this yearThe move also signals Mattel’s broader ambitions in the AI and tech-enabled toy market, as it competes with other major players pivoting to...
Barbie meets the trade war: Donald Trump warns Mattel of crushing tariffs as CEO pushes back on U.S. production demandsUS President Donald Trump has threatened toy giant Mattel with a 100% tariff. This was in response to Mattel's refusal to shift production ...
Mattel partners with Dream Theatre to expand licensing footprint in IndiaMattel has named Dream Theatre as its official licensing agency for India, Pakistan, Nepal, Bangladesh, and Sri Lanka. The partnership cove...
Mattel plans toy price hike to counter Donald Trump's tariffs – Here's what we knowMattel is evaluating strategies to navigate the financial strain of US tariffs, including supply chain adjustments and potential price hike...
Mattel sued over 'Wicked' dolls with porn website linkMattel faces a lawsuit after a South Carolina mother found a pornographic website link on doll packaging for the 'Wicked' movie. The error ...
Mattel embraces diversity by adding to Barbie collections; Here is what it looks likeTwo new inclusive Barbies have been released by Mattel: a Black Barbie with Down syndrome and a blind Barbie. These dolls were created with...
Mattel working on 'Bob the Builder' animated movie starring Anthony RamosRenowned toy company Mattel is venturing into animated theatrical films with its latest project, "Bob the Builder." Starring "In the Height...
Mattel introduces its first Barbie with Down syndromeMattel has unveiled its first Barbie doll representing a person with Down syndrome. The toy was created in partnership with the National Do...
Mattel, Netflix deal for Barbie interactive special. Details hereNetflix and Mattel have entered a multi-year deal to see the toymaker produce content based on its iconic Barbie doll.
- Mattel to ink $20 mn deal with Wipro to outsource IT work
Mattel has in fact chosen Wipro to outsource its IT infrastructure management work and the deal size is likely to be around $20 million.
- Mattel asks judge to halt production of Bratz toys
Barbie-maker Mattel Inc. filed court papers asking a federal judge to block its competitor MGA Entertainment Inc. from making or selling Br...
- Mattel awarded US $100 mn in Barbie-Bratz spat
A US jury has awarded Barbie-maker Mattel Inc. US $ 100 mn in damages in its copyright fight against MGA Entertainment, whose popular Bratz...
- Jury awards Mattel $100 million in Bratz suit
A federal jury awarded Mattel Inc. $100 million in damages on Tuesday in a copyright lawsuit that pitted the house of Barbie against MGA En...
- Mattel apologizes to China over recalls
Mattel takes the blame for the recent recall of Chinese toys as it strives to mend a strained relationship with the nation.
- Mattel recalls 800,000 lead-tainted toys
Mattel Inc's reputation took another hit after the world's largest toy maker announced a third major recall of Chinese-made toys in little ...
- Mattel to recall 18 mn more Chinese-made toys
US toy maker Mattel on Tuesday announced it was recalling more than 18 million Chinese-made toys worldwide, including nine million in the U...