India eyes a global play after changing China's toy story at homeIndia is seeking to raise its global toy market share from under 1% to 5% by 2032, after higher import duties, safety standards and governm...
Barbie is 'dead'? Greta Gerwig, Margot Robbie and Warner Bros. in bizarre money fight over the $1.4 billion Hollywood sensation's futureWarner Bros. and the Barbie creative team face stalled sequel negotiations. The team seeks higher upfront and backend compensation for the ...
Masters of the Universe OTT release date confirmed: When and where to watch live-action adaptation of the He-Man franchiseMasters of the Universe is set to make its OTT debut on Prime Video on July 22 after its theatrical release on June 5. Starring Nicholas Ga...
From Hot Wheels to Funko Pops: Why India's adults are collecting toys to buy back their childhoodMove over, kids. Grown-ups have discovered the joy of spending adult money on toys, collecting everything from Funko Pop figurines and supe...
Digital content is driving demand for physical toys in India, says MattelRising screen time is surprisingly increasing toy purchases among Indian children. Digital content inspires children to recreate online wor...
Mattel unveils new K-Pop Demon Hunters dolls and games inspired by Netflix hit; price and preorder detailsK-pop demon hunters mattel dolls: Mattel is launching K-Pop Demon Hunters dolls. This collection is inspired by the Netflix film of the sam...
Mattel launches autistic barbie in push for more diversity and inclusionMattel is launching a new autistic Barbie. This doll joins a diverse collection aimed at inclusivity. The design involved extensive collabo...
Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this yearThe move also signals Mattel’s broader ambitions in the AI and tech-enabled toy market, as it competes with other major players pivoting to...
Barbie meets the trade war: Donald Trump warns Mattel of crushing tariffs as CEO pushes back on U.S. production demandsUS President Donald Trump has threatened toy giant Mattel with a 100% tariff. This was in response to Mattel's refusal to shift production ...
Mattel partners with Dream Theatre to expand licensing footprint in IndiaMattel has named Dream Theatre as its official licensing agency for India, Pakistan, Nepal, Bangladesh, and Sri Lanka. The partnership cove...
Mattel plans toy price hike to counter Donald Trump's tariffs – Here's what we knowMattel is evaluating strategies to navigate the financial strain of US tariffs, including supply chain adjustments and potential price hike...
Mattel sued over 'Wicked' dolls with porn website linkMattel faces a lawsuit after a South Carolina mother found a pornographic website link on doll packaging for the 'Wicked' movie. The error ...
Mattel embraces diversity by adding to Barbie collections; Here is what it looks likeTwo new inclusive Barbies have been released by Mattel: a Black Barbie with Down syndrome and a blind Barbie. These dolls were created with...
Mattel working on 'Bob the Builder' animated movie starring Anthony RamosRenowned toy company Mattel is venturing into animated theatrical films with its latest project, "Bob the Builder." Starring "In the Height...
Mattel, Netflix deal for Barbie interactive special. Details hereNetflix and Mattel have entered a multi-year deal to see the toymaker produce content based on its iconic Barbie doll.
- Mattel awarded US $100 mn in Barbie-Bratz spat
A US jury has awarded Barbie-maker Mattel Inc. US $ 100 mn in damages in its copyright fight against MGA Entertainment, whose popular Bratz...
- Mattel apologizes to China over recalls
Mattel takes the blame for the recent recall of Chinese toys as it strives to mend a strained relationship with the nation.