Mattel, Netflix deal for Barbie interactive special. Details here

Viewers can now see more of Barbie on Netflix, thanks to a new long-term deal between the streaming platform and toymaker Mattel. The first project under the new agreement is an interactive special named "Barbie: Epic Road Trip," which will debut on October 25. This contract has Mattel Television producing specials and series featuring the iconic Barbie doll line exclusively for Netflix. It will also produce non-exclusive titles for different outlets worldwide.

The Barbie Epic Road trip

Barbie "Brooklyn" Roberts, Barbie "Malibu" Roberts, Ken, and Skipper take a road trip. Their mission is to find homes for shelter animals, and they also have a life-changing opportunity waiting for them in New York. The show allows viewers to make over 100 decisions and create 500 different story possibilities via interactive elements. This is a new way that Mattel Television is exploring to make the Barbie experience more immersive and full of endless possibilities. This format will be more fun for kids and their parents.




Fred Soulie, Senior VP and General Manager, Mattel Television, said that "Barbie: Epic Road Trip" aims to enable Barbie to empower, inspire, and entertain children globally. The company has consistently expanded Barbie’s presence on streaming platforms via series, digital gaming, movies, and specials.

FAQs:

1. Who are the producers of the special?
   The executive producers are Fred Soulie and Christopher Keenan, who is Mattel Television’s Senior VP of Global Content.
2. Who are the other people involved in the special?
   The Co-EP and lead writer is Ann Austen, while Conrad Helten is the series director and Aury Wallington is the writer. Mainframe Studios is the animation studio.