Searched for
MARTECH
HCL Technologies shares in focus after India launch of AI-first MarTech platform Unica+HCL Technologies’ software arm has launched HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Aimed ...17 Sep, 2025, 09.45 AM IST- Reema H. Kundnani quits Brookfield PropertiesWith over 26 years of experience across real estate and technology, Kundnani played a pivotal role in strengthening Brookfield’s India busi...30 Aug, 2025, 02.21 PM IST
- LIC launches marketing tech platform under project DIVE; set to redefine customer engagementState-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project ...14 Feb, 2025, 10.45 PM IST
- Planning a mid-career transition to marketing tech? Check out the in-demand roles, skills, and moreThe marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...20 Nov, 2024, 10.48 AM IST
- RateGain Travel Tech: Why analysts are bullish on this stockRateGain is a beneficiary of the growing travel sector supported by rising incomes. The company processes electronic transactions and prici...30 Sep, 2024, 06.30 AM IST
- Indian MarTech firm Infloso launches AI marketer MollyMolly autonomously optimises campaigns using real-time data and advanced machine learning techniques.18 Sep, 2024, 02.32 PM IST
- Martech jobs on the rise as digital avenues become prominent in marketingDigitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...02 Jul, 2024, 10.09 AM IST
- WebEngage, InfoAxon partner with Reliance General Insurance to digitise customer experiencesWebEngage and InfoAxon partner with Reliance General Insurance to enhance customer engagement and offer personalized experiences.20 Jun, 2024, 06.16 PM IST
- Senior-level adtech and martech roles combine creativity, tech and business senseThe adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...27 May, 2024, 10.18 AM IST
- Why generative AI is significant for businesses to gain a competitive edgeA recent Adobe research shows that Indian brands are yet to fully embrace generative AI. The Asia-Pacific analysis covered a sample of 5,02...30 Nov, 2023, 10.53 AM IST
- Sidharth Rao, founder of digital ad agency Webchutney and Punt Partners, diesRao launched Webchutney in 1999 which was acquired by the Japanese multinational media network Dentsu in 2013.23 Apr, 2023, 05.08 PM IST
- Webchutney founder Sidharth Rao starts a new martech ventureSidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...02 Sep, 2022, 02.46 PM IST
- Saurabh Varma sets up platform-first martech firm WondrlabSaurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertis...03 Nov, 2020, 10.03 AM IST
- Twenty ways marketing will change in 2020Notwithstanding my vision nowhere close to being 20/20, I have attempted to share what I see happening in India in 2020.04 Jan, 2020, 11.09 AM IST
- With 75% market share, AppsFlyer leads the way in IndiaThe mobile attribution platform attributes its success to being customer obsessed.24 Jul, 2019, 09.47 AM IST
- How your location data is affecting your businessBusinesses like restaurants, banks, hospitals etc. can lose opportunities to competitors who provide rich data and advertise their business...04 Mar, 2019, 11.11 AM IST
- Did technology kill good old creativity?Despite the overwhelming nature, scale and scope of mutation underway, Shubhranshu Singh argues that MarTech is finally allowing MarComm to...03 Nov, 2018, 12.00 PM IST
Load More
