WebEngage, InfoAxon partner with Reliance General Insurance to digitise customer experiences

New Delhi: MarTech company WebEngage and IT services firm InfoAxon have partnered with Reliance General Insurance (RGI) to streamline customer engagement to offer a seamless omnichannel experience for its customers, partners and agents, a joint statement said. The partnership aims to equip RGI with digital tools elevate its customer engagement strategies and help it offer hyper-personalised customer experiences.

The association will utilise InfoAxon's low-code, API-driven digital insurance solutions stack, and WebEngage's customer data platform (CDP) and AI-powered personalisation engine to solidifiy RGI's service and positioning, the statement said.

"At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today's fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth. Together, we are shaping the future of insurance," said Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance.