The software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday. The platform, which ...

State-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project ...

The marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...

RateGain is a beneficiary of the growing travel sector supported by rising incomes. The company processes electronic transactions and prici...

Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...

BlinkX Gen AI Lab in Mumbai drives trading innovation with the Hyper Personalised Nudge Engine, enhancing customer experiences through real...

WebEngage and InfoAxon partner with Reliance General Insurance to enhance customer engagement and offer personalized experiences.

The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...

A recent Adobe research shows that Indian brands are yet to fully embrace generative AI. The Asia-Pacific analysis covered a sample of 5,02...

Wondrlab said that the acquisition will help it strengthen its customer transformation and technology capabilities. Cymetrix has a team of ...

"The advertising space and martech industry has changed in the last one decade. Covid-19 has accelerated this change in a lot of things and...

Sidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...

The collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...

The company is targeting to reach $150 million within the next 18 months; the company will be filing for IPO in July or August this year, R...

Saurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertis...

A global transformation consultancy, Isobar Consulting will help brands define their digital transformation strategies and construct roadma...

The mobile attribution platform attributes its success to being customer obsessed.