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MARTECH PLATFORM
How AI Is changing marketing from guessing to precise, measurable outcomesET Most Innovative AI Product Awards 2026 recognises impactful AI solutions. Marketing & Customer Engagement highlight data-driven strategi...- Omnicom GCC employee count to touch 8,000 post Interpublic dealOmnicom Global Solutions India aims to boost its workforce to 8,000 employees this year. The company is integrating operations following a ...
- HCL Technologies shares in focus after India launch of AI-first MarTech platform Unica+HCL Technologies’ software arm has launched HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Aimed ...
- New AI-first marketing platform HCL Unica+ eyes $94 billion martech opportunityThe software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday. The platform, which ...
- LIC launches marketing tech platform under project DIVE; set to redefine customer engagementState-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project ...
- Planning a mid-career transition to marketing tech? Check out the in-demand roles, skills, and moreThe marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...
- RateGain Travel Tech: Why analysts are bullish on this stockRateGain is a beneficiary of the growing travel sector supported by rising incomes. The company processes electronic transactions and prici...
- Martech jobs on the rise as digital avenues become prominent in marketingDigitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...
- BlinkX opens India’s first Gen AI lab in the stock broking industryBlinkX Gen AI Lab in Mumbai drives trading innovation with the Hyper Personalised Nudge Engine, enhancing customer experiences through real...
- WebEngage, InfoAxon partner with Reliance General Insurance to digitise customer experiencesWebEngage and InfoAxon partner with Reliance General Insurance to enhance customer engagement and offer personalized experiences.
- Senior-level adtech and martech roles combine creativity, tech and business senseThe adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...
- Why generative AI is significant for businesses to gain a competitive edgeA recent Adobe research shows that Indian brands are yet to fully embrace generative AI. The Asia-Pacific analysis covered a sample of 5,02...
- Marketing tech startup Wondrlab acquires 51% stake in Salesforce specialist CymetrixWondrlab said that the acquisition will help it strengthen its customer transformation and technology capabilities. Cymetrix has a team of ...
- Ekalavya Hansaj plans to develop the next generation ad tech solution"The advertising space and martech industry has changed in the last one decade. Covid-19 has accelerated this change in a lot of things and...
- Webchutney founder Sidharth Rao starts a new martech ventureSidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...
- RD&X Network signs Middle East’s hospitality player Jaz Hotel Group as a clientThe collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...
- Bootstrapped SaaS company Netcore buys US firm Unbxd for $100 millionThe company is targeting to reach $150 million within the next 18 months; the company will be filing for IPO in July or August this year, R...
- Saurabh Varma sets up platform-first martech firm WondrlabSaurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertis...
- Isobar India launches consulting practice in India, names Priyanka Agrawal as country headA global transformation consultancy, Isobar Consulting will help brands define their digital transformation strategies and construct roadma...
- With 75% market share, AppsFlyer leads the way in IndiaThe mobile attribution platform attributes its success to being customer obsessed.
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