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MAHINDRA BRAND RIGHTS
'I once coached Rahul Dravid': Meet Arun Pai, The Ugly Indian founder who spent 24 hours staring at a garbage dump, and changed how India cleans its streetsBengaluru's "Footpath Mayor," Arun Pai, transformed a personal frustration with civic apathy into a national cleanup movement. After observ...
Falling crude, stable macros set stage for India's next growth phase: Aditya KondawarIndia's equity markets face a crucial earnings season with supportive macroeconomics, yet IT sector sentiment is dampened by AI uncertainti...
Critical Stage: India's concert boom has a venue problemIndia's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of up to 27%Retail market investors are presented with a choice. Act now, when the uncertainty quotient is high. Or, wait for things to settle down. In...
Kia Sonet X Line infotainment review: Why this screen matters more than everIndian car buyers now prioritize infotainment, with over 60% seeking advanced connectivity. The Kia Sonet X Line excels with sharp dual scr...
Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despit...
From swipe to strategy: Your credit card now decides what you buyConsumers now meticulously compare credit card offers before making purchases, turning transactions into value calculations. Credit cards a...
What's in a name! M&M rebrands e-SUV to 'BE 6' amid trademark dispute with IndiGoMahindra & Mahindra is rebranding its electric SUV from "BE 6e" to "BE 6" after a trademark infringement lawsuit from IndiGo Airlines. Mahi...
Mahindra renames electric car amid IndiGo's trademark challenge, says will contest the brand rights in courtMahindra announced it will challenge the brand rights of "6E" in court after IndiGo raised concerns over the name of its electric SUV, BE 6...
Why India's biggest airline and top SUV maker are locking horns over an alphanumeric numberInterGlobe Aviation, IndiGo's parent company, has sued Mahindra Electric Automobiles for trademark infringement. The dispute is over Mahind...
Anand Mahindra reveals first look of 'all-electric' XUV 400Earlier in August, the Indian auto major announced that it will launch five new electric Sports Utility Vehicles (SUVs) for both domestic a...
Mahindra plans to bring in Peugeot e-Ludix scooter for Indian marketDesigned in Pune, manufactured in Pithampur, the e-Ludix interestingly is being sold in France currently. The same brand is now being engin...
Mahindra & Mahindra plans to bring Peugeot e-Ludix scooterPawan Goenka, MD of M&M, told ET, “Work is on to make e-Ludix it right price for the Indian market. Along with e-Ludix we are also explorin...
With global brands, all the world’s a stage for MahindraPininfarina brand is not Mahindra brands’ global play, but the automotive sectors global play, he said.
Mahindra puts on hold SsangYong's entry into the US car marketThe company is also averse to introducing SsangYong Motor Company branded cars in India in the short to medium term.
Mahindra revives classic Jawa brand with 3 new motorcycles starting at Rs 1.55 lakhThe bikes are named the Jawa, Jawa Forty Two, and Perak.
Anand Mahindra explains the idea behind bringing back Jawa to IndiaSpearheaded by Classic Legends founder Anupam Thareja, and a stake from Boman Irani of Rustomjee Group, whose family originally brought the...
Entered into Top 20 global tech services brands: Tech MahindraTech Mahindra has been ranked at No 14, with an impressive growth of 21 per cent over the previous fiscal, a joint release by Tech Mahindra...