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KUNAL JESWANI
A new ear, a new look: Shemaroo has rebranded its corporate identity after 55 yearsAfter more than five decades, the brand has unveiled a new logo and tagline — ‘India Khush Hua’.- Tata Motors ropes in soccer superstar Lionel Messi as global brand ambassadorIn a major marketing initiative, auto major Tata Motors has roped in soccer superstar Lionel Messi as global brand ambassador for its passe...
- Senior O&M executives Navin Talreja and Kawal Shoor quit firm, to launch own agencyThe industry is abuzz with speculation they will join hands with Abhijit Avasthi, erstwhile national creative director of O&M.
- AAP’s strategy, not ad budget, helped party win; Party didn't hire any PR agency for pollsAAP didn’t hire any agencies for advertising, public relations while BJP’s campaign was planned by professional firms Madison Media and Soh...
- Delhi Polls: Arvind Kejriwal turns the tables on BJP over ‘Upadravi Gotra’ advertisementWith just days to go for Delhi polls, BJP has walked into a caste controversy with a party ad in Hindi that used the term ‘upadravi gotra.’
- Ogilvy & Mather India gets a CEO after 6 years in Kunal JeswaniKunal Jeswani, chief digital officer of O&M, has just been named CEO as a part of a major top management restructuring at the agency.
- BJP asks Soho Square to design advertising strategy for J&K electionsThe Bharatiya Janata Party plans to launch a special advertising campaign in Jammu and Kashmir (J&K) ahead of the upcoming state elections.
- Bouquets & brickbats for Google's new privacy policyCo's latest strategy comes at a time when online firms have been attempting to raise their ad revenues by personalising ads to attract atte...
- Ogilvy & Mather to acquire majority stake in PennyWise SolutionsOgilvy & Mather has announced that it has agreed to acquire a majority stake in PennyWise Solutions a leading digital solutions company.
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