Korean-inspired hair care focuses on scalp health, gentle cleansing, hydration and protecting the hair lengths from damage. The routine inc...

Palmonas cofounder Pallavi Mohadikar and Progcap cofounder Pallavi Shrivastava jointly won the Woman Ahead award at the ET Startup Awards 2...

The shift from testing a market to supplying it changes what an exporter must bring-and Korean small manufacturers are arriving with certif...

South Korean cultural exports like K-pop and K-dramas have significantly boosted India's engagement. This cultural wave now fuels substanti...

Reliance Retail's Tira platform has exclusively launched Dr. Melaxin in India. This South Korean dermo-cosmetic brand offers science-backed...

Founded in 2024, KorinMi is a Korean beauty clinic that started with skin treatments and has now expanded to direct-to-consumer (D2C) produ...

India's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create "I-beauty." With rising ex...

India’s beauty and personal care market is accelerating rapidly, thanks to rising personal care spending by young consumers. E-commerce and...

Tira, Reliance Retail's omnichannel beauty platform, has exclusively launched the South Korean makeup brand Hince in India. Known for its m...

Korean consumer brands are expanding into India across alcohol, beauty, food, and cigarettes, leveraging the 'Korean Wave'. Jinro soju has ...

Indian Gen Z’s love for Korean culture, which began with BTS and K-dramas, has now spread into food, beauty, and fashion, and is gradually ...

Anticipating potential tariffs on South Korean goods, particularly cosmetics, U.S. consumers are stocking up on K-beauty products. This sur...

As per the entrepreneur, due to the higher melanin content in Indian skin compared to Koreans, we are predisposed to skin concerns like tan...

From savouring fiery Buldak noodles to munching shrimp flavoured Nongshim chips, watching K-dramas, listening to K-pop, and using K-beauty ...

“The beauty explosion is real and is here to stay. From being a beauty market in its infancy, India is growing up in terms of awareness, ed...

Discover the ultimate collection of best skincare books featuring expert insights, proven techniques, and game-changing tips. From comprehe...

The world’s eager embrace of Korean cool is now in India, too.