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KELLOGG COMPANY
A $10 trillion industry sprang up when we weren’t lookingDespite political headwinds and global challenges, the sector's rapidly improving economics and falling costs signal a durable foundation, ...
New-age B-school report highlights strong startup placements and early offersMesa School of Business, a startup-focused, AI-first institution backed by Elevation Capital, has released independently audited placement ...
Grocery scam? Why you’re paying more for less at Walmart and Target - US shrinkflation explainedUS shrinkflation 2026 at Walmart and Target: American shoppers are facing a hidden price hike as companies shrink product sizes while keepi...
Why Ferrero is buying Chocos maker Kellogg in a $3 billion dealFerrero, the Italian confectionery giant known for Nutella, is set to acquire WK Kellogg, the U.S. cereal maker, for $3.1 billion. This dea...
Nutella maker Ferrero taking cereal company Kellogg private in deal valued at about $3.1 billionFerrero, the company behind Nutella and Butterfinger, is set to acquire WK Kellogg, the cereal company, in a deal worth around USD 3.1 bill...
Kellogg raises annual forecasts on higher prices as margin pressure loomsThe cereal maker's shares were down about 6% at $71.20 as the company warned its profit margins in the fourth quarter would not improve as ...
Kellogg to split into three independent companiesCompanies have begun to split up at an accelerated pace, including General Electric, IBM and Johnson & Johnson, but such splits are more ra...
Kellogg’s goes beyond breakfastKellogg India, which has been clocking double-digit growth over the past seven years (it doubled its business in volume during this period)...
Kellogg MD Sangeeta Pendurkar resigns after 6-year stintPendurkar has been working at transforming the company from being a pure-play breakfast cereal and cornflakes maker to a snacking company.
Kellogg seeks to persuade Indians to treat cereal as a snack, not just as breakfast foodByrant, who was on a three-day visit to Chennai last week, said India accounted for 10% of Asia-Pacific sales and was Kellogg’s.
Kellogg’s can replace bag of chips in India: CEO John BryantCereal has the potential to replace a bag of chips as a snacking option in India, says John Bryant, chief executive of Kellogg.
Was cornflakes invented as an anti-masturbation food?The breakfast cereal was invented by John Harvey Kellogg as something to make people desist from sexual desires.
Kellogg grows 31% to cross Rs 500 crore sales mark in IndiaIn the Rs 700-crore Indian organised breakfast cereal market, where Kellogg holds more than 60% share, the brand is facing increased compet...
- Cereal maker Kellogg hires 4 from rivals as key sales dip
The company this week appointed Harpreet Singh Tibb from packaged goods giant Hindustan Unilever as its marketing director.
- Kelloggs to launch more affordable products in India
Breakfast food-maker Kelloggs on Wednesday said it plans to introduce more affordable products targeted at the mass market segment to penet...
- Big Bazaar, Food Bazaar boycott Kellogg’s over margin row
After boycotting Cadbury in 2008 over margin differences, Kishore Biyani is at it again: this time it’s Kellogg’s at the receiving end.
- Dipak Jain to step down as Kellogg School of Management dean
Dipak Jain, a prolific marketing scholar, will step down as dean of the prestigious Kellogg School of Management at Northwestern University...
- When not to use the parent brand
Kellogg has been criticised for keeping its branding to a minimum on FruitaBu. But Marketing asks why all the fuss?
- Calorie-conscious cos go on adkins diet
From Kellogg’s to Unilever, food majors are phasing out commercials that highlight unhealthy practices.
- Kellogg's wants Tiger frozen
US cereal maker Kellogg's does not want Britannia to use the Tiger logo for products other than biscuits.