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KANTAR INSIGHTS
Hyperlocal tastes, identities get more and more play in Indian advertisingThe marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...05 Jul, 2024, 01.39 PM IST- AI is touching lives of 9 in 10 internet users: reportThe report said the current AI user base of India stands at 724 million and is set to grow at 6% on year. These are users who have used any...25 Apr, 2024, 10.29 PM IST
- Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...24 Jun, 2023, 01.04 AM IST
- How ads aimed at rural Indian buyers may be missing a big trickKantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to he...22 Jun, 2023, 10.53 AM IST
- TCS pips HDFC Bank to be India's most valuable brand: Kantar BrandZ reportThe value of the TCS brand jumped 212%, while HDFC, which had the pole position for the past six years, rose 62% to $32.7 billion. The stud...14 Sep, 2022, 08.24 PM IST
- Rural India now as resilient as urban regions in FMCG salesFor instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...26 Nov, 2021, 07.26 AM IST
- Amazon, Asian Paints, Tata Tea top rankers in Kantar's purposeful brands rankingThe non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...25 Nov, 2021, 10.49 PM IST
- Rural markets equaling urban in terms of sales volume of personal care, home hygiene products: KantarFor instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...25 Nov, 2021, 05.55 PM IST
- Kantar rejigs top management for insights divisionDeepender Rana, who most recently led Kantar’s insights business in Greater China succeeds Preeti Reddy who takes on the role of Chairwoman...03 Mar, 2021, 11.14 AM IST
- Apple, Airtel, Jio and Netflix lead customer experience: KantarAs per the report, Among Digital Devices, Apple emerges as the leader, with Xiaomi at second place. One Plus and Samsung tied for third pla...29 Oct, 2020, 01.26 PM IST
- Data insights company, Kantar, taps Bata’s Alexis Nasard as CEOHe will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...19 Oct, 2020, 06.31 PM IST
- Amazon, D-Mart lead in customer experience survey: Consulting firm KantarOnline retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...06 Aug, 2020, 11.24 PM IST
- Gaana tops audio streaming charts with 30% shareGaana was ahead of competitors including JioSaavn (24%), Wynk and Spotify (15% each), and Google Play Music (10%), in the music streaming s...25 Feb, 2020, 09.19 AM IST
- WPP arm Kantar starts new analytics practiceIt will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...04 May, 2018, 11.47 PM IST
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...23 Mar, 2017, 01.22 PM IST
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...14 Sep, 2016, 04.53 AM IST
- Cross-Tab Group signs $25 million deal with Kantar GroupCross-Tab Group which runs social media analytics firm Blueocean Market Intelligence has signed a mandate worth up to $25 million with Kant...04 Mar, 2016, 08.30 PM IST
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