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JALJEERA
Spiced buttermilk? Coca-Cola turns to grandmas' recipes in IndiaIn India, its hunt for alternatives has led it to tap into a rich vein of “ethnic drinks”.30 Mar, 2019, 08.12 AM IST- Coca-Cola plans to localise 2/3rd of its products portfolio in IndiaCoca-Cola India at present has about 50 per cent of the beverages comprising local brands like ThumsUp, Limca and Maaza, which have been fo...11 Mar, 2018, 03.44 PM IST
- Patanjali effect: Aam panna can get to sit with Tetley and StarbucksRamdev's Patanjali Ayurved — a small pharmacy that grew into an FMCG giant in just a decade — has forced even big MNCs to sell desi brands.12 Feb, 2018, 05.43 PM IST
- The crossover of street food to fine dining restaurants was just waiting to happenPremium eateries in Bengaluru are getting creative with street food now.25 Jan, 2018, 11.58 AM IST
- Here are some summer drinks you can try to keep yourself coolAfter Indian food, local traditional summer beverages like tender coconut and lassi are receiving a global stir now.17 May, 2017, 05.32 PM IST
- Maharashtra government bans junk food in school canteens, cites obesity fearsCBSE also suggested that a school canteen management committee (SCMC) should take charge of menu preparation. It wants 7-10 panel members t...09 May, 2017, 11.27 AM IST
- Munchies Makeover: Why snack companies’ next winners will be branded desi productsDosa masala burgers, jaljeera and aam panna drinks, masala oats — these are just a few products in portfolios of snack-makers, even the mul...08 Feb, 2017, 12.56 PM IST
- Ethnic drinks take fizz out of global juice flavoursRetail trade insiders say that, Indian flavours such as mango, litchi, pomegranate and guava have overtaken international ones such as appl...28 Apr, 2016, 01.19 AM IST
- Dabur enters ready-to-drink beverages with Hajmola YoodleyFMCG major Dabur today announced entry into ready-to-drink beverage segment with the launch of latest its product 'Hajmola Yoodley'.27 Jul, 2015, 05.11 PM IST
- Dabur changes role to roll out Hajmola drinks soon"Hajmola has a strong equity of chatpata taste. We are leveraging that same equity here for chatpata Indian ethnic drinks," Dabur India mar...25 Jul, 2015, 11.50 AM IST
- Food regulator orders recall of Hector beverages' Tzinga, terms it 'unsafe'The Food Safety & Standards Authority of India has made a rare and strong move in getting energy drink brand Tzinga recalled, terming it 'u...14 May, 2015, 01.19 AM IST
- Paper Boat ties up with Japanese food giant Indo-Nissin FoodsThe move is in line with the two brands hoping to unlock the potential of differentiated niches in consumer spaces in the key markets of In...30 Apr, 2015, 09.43 PM IST
- Paper Boat, Indo Nissin ink distribution tie-upGautam Sharma, MD at Indo Nissin which makes Top Ramen noodles, said: “This first of its kind distribution tie-up and it is a cultural fit ...29 Apr, 2015, 04.44 PM IST
- How to get back in shape after DiwaliDiwali is the time of year that fitness buffs dread the most. It is when the strongest succumb to temptation. Now that the celebrations are...26 Oct, 2014, 10.58 AM IST
- How Hector Beverages' Paper Boat is making waves in a cluttered soft drinks marketPaper Boat started with two variants in August 2013: aam panna and jaljeera; these were followed by aamras, kalakhatta, kokum, golgappe ka ...05 Oct, 2014, 05.57 AM IST
- Bharti Walmart forays into beverages segmentThe fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava.24 Apr, 2012, 06.04 PM IST
- Gift your loved ones a bubbly for DiwaliAlcohol giants are betting on Indian consumer's passion for gifting in the festive season.25 Oct, 2008, 02.04 AM IST
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