Paper Boat, Indo Nissin ink distribution tie-up

NEW DELHI: Beverage maker Paper Boat has inked a strategic tie-up with Japanese food giant, Indo Nissin Foods, aimed at strengthening distribution and brand presence in tier II cities and rural markets. Through this partnership, Paper Boat will distribute new packs of 200 ml exclusively through Indo Nissin across the country and will help to unlock potential of differentiated niches in consumer spaces, a joint statement issued by the firms said.

Gautam Sharma, MD at Indo Nissin which makes Top Ramen noodles, said: “This first of its kind distribution tie-up and it is a cultural fit between the two firms.”

Paper beverages are available in variants like aamras, jaljeera, and kokum.