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JACK TROUT
Supreme Court justified in seeking stricter emission norms from carmakers: Rajiv BajajRajiv Bajaj says that Supreme Court and NGT are right to expect more from car makers on emission standards, referring to recent rulings by ...21 Dec, 2015, 02.54 PM IST- How Rajiv Bajaj links yoga poses to brand positioningBajaj spends 5.5 hours a week on yoga, of which he dedicates a full hour and 45 minutes to the discipline on Sunday alone.07 Oct, 2015, 08.04 AM IST
- Battlefield Amethi: Why Smriti Irani, HRD Minister, is focusing on Rahul Gandhi's constituencyAnalysts also point out that Irani’s activity in Amethi would have also helped shift the spotlight from a raft of controversies that she ha...14 Jun, 2015, 11.12 AM IST
- Tomes by these industry experts will bring you maximum successHow do you scale the pinnacle of achievement? With a little help from these classic reads.06 May, 2015, 10.23 AM IST
- NASSCOM India Leadership Forum 2015: Top lessons from ace tech mindsETPanache was there to distill some of the biggest learnings that emerged from the proceedings, both on and off the dais.27 Feb, 2015, 10.52 AM IST
- 24 popular business books summarized in one line eachBelow, you’ll find nuggets of insight from game-changing executives, hard-charging startup founders and ground-breaking researchers. It’s a...24 Jan, 2015, 01.39 PM IST
- 'Brands that fail initially can be winner if one has faith'Finally, explaining that an ugly duckling could later turn out to be a beautiful swan, Bajaj reasons that brands which fail initially, can ...23 Aug, 2014, 01.23 PM IST
- We distill great business books down to one-line insightsIf you want to bone up on your business theory, here are the central lessons — and a great way to begin a reading list:05 Jun, 2014, 09.10 AM IST
- FII stake in SKS Microfinance surges to 38% in Q3Going bullish on SKS Microfinance foreign investors have hiked stake in it to all-time high of 38.36 per cent during the October-December q...09 Feb, 2014, 11.55 AM IST
- How Rajiv Bajaj’s mentoring relationship with Jack Trout changed the way Bajaj Auto is runIn 2008, when Bajaj Auto was on a sticky wicket, CEO Rajiv Bajaj, addressed his top generals, a copy of Jack Trout’s Differentiate or Die i...06 Dec, 2013, 10.36 AM IST
- SKS Microfinance signs Jack Trout for rebrandingSKS Microfinance signed Jack Trout for rebranding and repositioning its operations and towards improving its brand equity.23 Sep, 2013, 03.13 PM IST
- Using the family brand on a number of diverse businesses is turning out to be a risky gambleUsing the family brand on a number of diverse businesses is turning out to be a risky gamble.22 Mar, 2012, 08.50 AM IST
- Don't carry flagship name throughout product portfolio: TroutGlobal marketing strategist Jack Trout, who is working with the Bajaj Group on its motorcycle re-branding, on Wednesday had a few lessons f...15 Sep, 2010, 08.37 PM IST
- 'India needs to resolve issues with Pak to improve its image'World renowned marketing strategist and author Jack Trout today said India's image will improve if it gets rid of its "gigantic problem" wi...15 Sep, 2010, 08.35 PM IST
- Jack Trout to address Indiatimes Strategy SummitLegendary marketing strategist Jack Trout, who advises several Fortune 500 companies, will be in India to address the Indiatimes Strategy S...29 Jul, 2008, 01.59 AM IST
- Brand relevance is new mantra for sellingAaker urged marketers to ask the following questions: What personality does the brand have and how can it be communicated?07 Nov, 2006, 12.23 AM IST
- 'Transformation' at the Global Brand ForumHeavyweights in branding and marketing, and out-of-the-box thinkers come together under one roof.03 Nov, 2006, 02.27 AM IST
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