Jack Trout to address Indiatimes Strategy Summit
Legendary marketing strategist Jack Trout, who advises several Fortune 500 companies, will be in India to address the Indiatimes Strategy Summit on August 22 in Mumbai and August 25 in New Delhi.
By ET Bureau |
NEW DELHI: Legendary marketing strategist Jack Trout, who advises several Fortune 500 companies, will be in India to address the Indiatimes Strategy Summit on August 22 in Mumbai and August 25 in New Delhi.
With his 1981 classic book, ���Positioning���, Jack Trout and co-author Al Ries changed the language and practice of marketing strategy. In more than two-and-a-half decades since then, Mr Trout has authored or co-authored some of the best-selling marketing books of all time, including Marketing Warfare, Bottom-Up-Marketing, and The 22 Immutable Laws of Marketing.
At the two one-day seminars, Mr Trout, who is also the president of Trout & Partners, will outline how ���Positioning��� is being implemented all over the world.
Among other things, the participants would learn the key principles of how the mind works and the underlying psychology and the steps one must follow in building a ���differentiation��� program.
According to Mr Trout, differentiation is the key to success. Although there are many ways to differentiate, the trick is to select the ���right��� one and make that your focus.
With his 1981 classic book, ���Positioning���, Jack Trout and co-author Al Ries changed the language and practice of marketing strategy. In more than two-and-a-half decades since then, Mr Trout has authored or co-authored some of the best-selling marketing books of all time, including Marketing Warfare, Bottom-Up-Marketing, and The 22 Immutable Laws of Marketing.
At the two one-day seminars, Mr Trout, who is also the president of Trout & Partners, will outline how ���Positioning��� is being implemented all over the world.
Among other things, the participants would learn the key principles of how the mind works and the underlying psychology and the steps one must follow in building a ���differentiation��� program.
According to Mr Trout, differentiation is the key to success. Although there are many ways to differentiate, the trick is to select the ���right��� one and make that your focus.
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