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INDIAN TEA CONSUMPTION
Food Fables – How Turkey shows that Indian tea’s future might be blackIndia’s tea industry is facing slow domestic growth, but the article argues that the answer may lie in changing how Indians drink tea. Whil...
Stop buying edible flowers: 7 beautiful blooms you can easily grow at home in your garden or balconyEdible flowers can add colour, flavour and freshness to homemade meals while doubling as beautiful garden plants. Nasturtiums, calendula, p...
The snack twist to India’s three meals a day has a ₹1 lakh crore hidden opportunityIndia's culinary habits are shifting, with a marked preference for convenient and health-conscious snack choices over traditional meals. Th...
Junk out, khichdi in: ‘Healthy’ food made mandatory in Maharashtra govt officesMaharashtra government mandates healthier food in all state canteens and official events. The directive promotes millet khichdi and sprouts...
Expensive living? Inflation hits coriander to cars in IndiaConsumer goods companies are increasing prices and reducing pack sizes. Automobile manufacturers and tyre companies also announced signific...
How China’s big push to win back tourists is paying offChina's tourism sector is experiencing a significant resurgence after pandemic restrictions eased. Visa-free travel policies have attracted...
Bengaluru-based dietician shares a desi diet that helps you lose weight and improve mental health: 'When you cut out....'Anupama Menon, a well-known dietician from Bengaluru, recently took to her blog to share how you can lose weight the desi way, eating sattv...
Our omnivorous appetite: Rise of a seamless local-national consumer identity through vernacular creativity that AI will fuelIndia is embracing an omnichannel identity, blending nationality and locality effectively. Localized content is experiencing a scalable res...
India's premium mithai boom: How traditional sweets are getting a premium makeoverIndian mithai is transforming from traditional sweets to premium offerings. Consumers now seek quality ingredients and attractive packaging...
India's premium coffee boom: How the brew is becoming a lifestyle, not just a beveragePremium coffee is becoming a lifestyle symbol across India. Consumer expectations are shifting towards quality and personalized experiences...
From Assam to Nilgiri: How regional teas are becoming premium brandsIndia's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking auth...
Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
From Chicken's Neck to growth corridor: Why North Bengal's next chapter mattersNorth Bengal is emerging as a vital economic corridor, connecting trade and regional integration. Bagdogra Airport's expansion signals grow...
Amitabh Bachchan's heroine, a vegetarian, reveals diet which keeps her fit and gorgeous at 74: 'Eat small...'Zeenat Aman's beauty is timeless. At the age of 74, the diva appears as glamorous and evergreen as she did at her peak. In an Instagram pos...
India at cusp of 'snacking renaissance'; L Catterton bets on healthy snacking, branded foodsExpressing enthusiasm for India's rising consumption trends, L Catterton zeroes in on the healthy snacking and branded foods market. Having...
Tea consumption outside home rises; reaches pre-Covid levelsAbout 300 million kg of India's annual domestic tea consumption of 1100 million kg is consumed in out-of-home format.
Prices fall sharply as there’s too much tea in the marketThe organised players in the first four months of 2019 have produced 95.09 million kg of tea.
Industry leans on millenials to raise tea drinkingITA has conducted roadshows to promote tea as a beverage among the young generation.
Tea industry targets youth market to lift numbersIndia is expected to produce 1,190 million kg of tea in 2013, which is higher by 65-70 million kg compared to the previous year.
Faced with stagnant consumption, tea producing nations form trade body“Major tea-producing nations have signed a draft document on how to evolve solutions to common problems affecting the producers.”