Newer soft drink brands, Campa and Lahori Zeera, are making a strong impact on the Indian market. They have doubled their combined market s...

India's non-cricket sports leagues are striving for success after the IPL's model. Many face challenges like broadcaster exits and fan enga...

Navi Mumbai is set to host Maharashtra's first Formula night street race this December, concluding the Indian Racing Festival. The event fe...

Industry executives emphasize that motorsport in India holds immense potential, requiring strong public-private partnerships for sustainabl...

The Indian Superbike League (ISBL) has been launched to boost Indian motorsports, featuring franchised motorcycle racing across multiple ci...

Street circuits break the traditional barriers of racetrack locations and bring the sport closer to the people. When you put the action rig...

John Abraham has taken ownership of the Goa Aces for the Indian Racing Festival 2024, joining other celebrity-owned teams. The event, from ...

If all the world’s a playground, IT majors are drawing up the rulebook. From sponsoring tournaments to creating apps and websites or provid...

First FIA event in India in a decade; inaugural race sold out with 20K audience watching global teams Maserati Tag Heuer Porsche, McLaren, ...

Fan tokens or sports cryptocurrencies are digital assets that enable sports teams, leagues, clubs, associations and players to strengthen f...

For a country of 1.4 billion people, if electric vehicles have to make a significant impact, it has to be accessible to as many Indians as ...

At the higher end of the two-wheeler market, Hero MotoCorp will develop a range of premium motorcycles, which will be sold under the ‘Harle...