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INDIA MICRODRAMA MARKET
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...- Pocket FM begins reverse flip talks; eyes potential India IPOAudio entertainment startup Pocket FM is reportedly in discussions to shift its holding structure back to India, signalling potential plans...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- Zee Entertainment shares rise over 3% ahead of FIFA World Cup, Rs 2,300-crore fundraising plansZee Entertainment Enterprises' shares rose after its board approved raising at least Rs 2,300 crore to fund strategic initiatives and bolst...
- Zee Entertainment approves Rs 2,300 crore capital raiseZee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...
- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
- West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- Kuku FM's parent confidentially files for Rs 3,500 crore IPOAudio and video platform Kuku has confidentially filed draft papers with Sebi for a Rs 3,500 crore IPO. The company aims for a Rs 15,000 cr...
- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
- Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- India’s fast-growing micro-drama segment faces subscription trust hurdleIndia’s fast-growing micro-drama segment may face monetisation challenges as concerns over automatic subscription renewals discourage users...
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