Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...

Vaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...

As IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...

Mumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...

BCCI signs Wonder Cement as IPL's official umpire partner, replacing Paytm. Wonder Cement's Rs 250 crore deal spans IPL 2024-2028. It joins...

On December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...

"The cumulative sponsorship would be around Rs 1,000-1,200 crore for all the IPL teams combined, this does not include the team's share of ...

RISE has worked across all the 10 franchises and the central IPL team as well as the advertisers including Ather Energy, Cars24, Upstox, Re...

IMG-Reliance (IMGR) has facilitated 36 marketing, licensing and sponsorship deals during the 13th edition of the Indian Premier League (IPL...

IMG-R also helped in three licensing deals - MI’s with New Era (caps) and Boat (headphones), and KXIP with Boat (headphones).

BIG TV, has withdrawn sponsorship deals from the Indian Premier League after negotiations with the broadcaster Sony Entertainment Televisio...

The BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders

Pepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...