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IPL MEDIA RIGHTS DEAL
Google techie gave up H-1B, returned to India for a decade, now says moving back to the US was the right decisionA Google employee's journey from the US to India and back has ignited a viral debate on career choices and migration. Madhur Chadha's decis...
How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...
Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
IPL trade: Rishabh Pant takes Rs 12 crore pay cut as he returns to Delhi Capitals, Kuldeep Yadav moves to LSGIn a blockbuster IPL trade, Rishabh Pant is returning to Delhi Capitals after being acquired by Lucknow Super Giants for a record INR 27 cr...
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
Iran negotiators leave for Switzerland to discuss US deal: state mediaIran's negotiating team has departed for Switzerland to discuss the implementation of a crucial agreement aimed at ceasing the Mideast conf...
How long will Virat Kohli play for RCB? CEO Rajesh Menon answersRoyal Challengers Bengaluru CEO Rajesh Menon is confident Virat Kohli will play for the franchise for at least three to four more years, em...
Rishabh Pant set to join Delhi Capitals in IPL 2027 with massive cut in salary of Rs 12 crRishabh Pant is reportedly set to return to Delhi Capitals for the 2027 IPL, taking a significant Rs 12 crore pay cut. Sources confirm the ...
Virat Kohli's fitness Test on June 22; Hardik out of England ODIsStar batter Virat Kohli is making good progress from his IPL hamstring injury and will undergo re-evaluation at the BCCI Centre of Excellen...
JioStar rolls out JAMS, betting on GenAI to reshape premium content productionJioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Too hot to handle? IPL 2027 may break away from its traditional scheduleThe BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...