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IPL MANIA
IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...- CSK-GT IPL playoffs: Virender Sehwag, Mohammad Kaif rave about MS Dhoni's captaincy, hail winning moves by 'Grandmaster of T20 cricket'Mahendra Singh Dhoni's brilliance as a captain led Chennai Super Kings (CSK) to reach the Indian Premier League (IPL) finals, beating Gujar...
- IPL mania drives connected TV ad spots up by 20%CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...
- Anand Mahindra calls Dhoni a 'superhero', wants Chennai Super Kings to add cape to cricketer's uniformNetizens are using AI to make Mahindra's vision a reality.
- US election keeps Anand Mahindra entertained, billionaire boss convinced #Vision2020 a bigger deal than IPLThe Mahindra Group boss has been sharing daily updates about America's election.
- IPL fever kicks off in Kolkata eateriesMonkey Bar in Kolkata would be running an interesting offer through the IPL season called the Monkey Prediction League.
- IPL mania likely to swell e-commerce, sports merchandisers revenue by 30%IPL has gripped e-commerce and sports merchandisers as they are likely to post a cool 30 per cent growth in revenues by selling IPL merchan...
- IPL: Telecom operator Videocon Mobile is Mumbai Indians' associate sponsorVideocon Mobile Services has signed an agreement with Mukesh Ambani- owned Mumbai Indians to be its associate sponsor in this year's IPL se...
- Companies looking to grow through expansion, takeover or relaunchesWrigley, the official chewing gum partner of seven IPL franchisees, is investing heavily in marketing.
- I-T dept may spoil BCCI's IPL partyI-T authorities are getting ready to invoke the recent changes in the law which would render it difficult for BCCI to avoid paying tax. Che...
- IPL ground sponsorship to cost $8 mn next seasonThe BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders
- Team owners plan big in 2nd season of IPLFranchisee owners are exploring avenues such as maximising sponsorship revenues and extensive brand building on localised platforms. Busine...
- IPL adds zing to TV sales during April-MayThe industry saw TV sales growing by 35% during April-May, courtesy the cricket mania generated by IPL.
- Franchisees look beyond IPL seriesEvent managers and IPL franchisee teams plan to play independent matches outside the purview of the BCCI and the IPL. Business of IPL | IPL...
- Dhoni pips Sachin to top spotDhoni may have lost the IPL glory to Shane Warne in the last ball of the tournament, but he has managed to cement his brand image post the ...
- IPL bowls out malls, box office in viewershipBe it viewership, advertising revenue, ticket sales or just plain simple nail-biting cricket, IPL has exceeded all expectations. Bollywood ...
- IPL mania: Cricket merchandise doing brisk salesAfter IPL, it time for Indian promotions league. The event may be over, but the hangover is being felt across sports stores, with cricket m...
- IPL too hot for star cricketers to handlePlayers who were roped in for paltry sums have performed as well and, in many cases, even better than star cricketers. IPL Cheerleaders | B...
- ADAG, Sahara to make IPL score a perfect 10Come 2010 and the Indian Premier League in all likelihood will introduce two new cities to the world of T20 club cricket. In pics: IPL Chee...
- Amidst IPL mania, SRK starts shooting for new filmAditya Chopra's `Rab Ne Bana Di Jodi' went on floors from today, marking the return of the filmmaker behind camera after a gap of eight yea...
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