India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Unified Payments Interface transactions reached record highs in May. Summer travel and the IPL fueled this surge. Value and volume of trans...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...

Makers of popular video game PUBG looks to double down on investments and IP creation. Will invest both from its balance sheet as well as a...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Global geopolitical tensions are slowing new technology centre openings in India, with a dip in brownfield expansions due to macro uncertai...

Global geopolitical tensions are impacting new technology center openings in India. While the number of new centers slowed, existing ones a...

The Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...

The Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...

The Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surr...

The Indian Premier League's business valuation has surged to $18.5 billion, a 12.9% year-on-year increase, solidifying its position as a le...

The Indian Premier League generates massive revenue. The author proposes taxing a portion of IPL profits. These funds could boost research ...

India's media and entertainment industry made significant global strides in 2024, highlighted by recognition at Cannes and the Oscars. Kevi...

JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...

The Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...