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IPL ECOSYSTEM 2025
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
UPI transactions soar to record of Rs 29.9 lakh crores in MayUnified Payments Interface transactions reached record highs in May. Summer travel and the IPL fueled this surge. Value and volume of trans...
Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
Our aim now is to create Indian games for local use and global exports: Krafton CEO KimMakers of popular video game PUBG looks to double down on investments and IP creation. Will invest both from its balance sheet as well as a...
Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
Iran conflict and global risks slow GCC expansion in IndiaGlobal geopolitical tensions are slowing new technology centre openings in India, with a dip in brownfield expansions due to macro uncertai...
Volatile geopolitics slows GCC in MarchGlobal geopolitical tensions are impacting new technology center openings in India. While the number of new centers slowed, existing ones a...
From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
IPL ecosystem value drops 20% to $9.6 bn amid conflict, auction uncertaintyThe Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surr...
IPL valuation jumps nearly 13% to $18.5 billion on strong media deals, fan growthThe Indian Premier League's business valuation has surged to $18.5 billion, a 12.9% year-on-year increase, solidifying its position as a le...
Bengaluru professor asks for more focus on research to help India surpass US, China, and GermanyThe Indian Premier League generates massive revenue. The author proposes taxing a portion of IPL profits. These funds could boost research ...
Indian TV & digital media set to soar while your cheers for Dhoni & Kohli in IPL grow louder, Vaz saysIndia's media and entertainment industry made significant global strides in 2024, highlighted by recognition at Cannes and the Oscars. Kevi...
From Ambani's Campa to Dream11: JioStar's sponsors make a strong line-up for IPL 2025JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...
It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...