Despite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Lionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

Rajasthan Royals captain Riyan Parag was filmed vaping in the team dressing room during a live match broadcast. The incident occurred in th...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...

The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...

Gujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...

United Spirits' $1.8 billion sale of Royal Challengers Bangalore has sparked debate on IPL franchise valuations, nearly doubling analyst ex...

JioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...

The rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...

Disney Star head of network ad sales Ajit Varghese said the network wants to help advertisers to meet their business objectives without the...

At least 15 advertisers, including Facebook, Cred, ITC Foods, HDFC Mutual Fund and RB have joined the IPL jamboree across TV and Disney+Hot...