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IPL ADVERTISING MARKET
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Bars, cafes step up to the crease with offers on IPL final nightDespite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Caught on camera: Rajasthan Royals captain Riyan Parag filmed vaping in dressing roomRajasthan Royals captain Riyan Parag was filmed vaping in the team dressing room during a live match broadcast. The incident occurred in th...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand cloutGujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...
- IPL an asset class? Karan Taurani on what RCB price tag of $1.8 billion means for Indian cricket and investorsUnited Spirits' $1.8 billion sale of Royal Challengers Bangalore has sparked debate on IPL franchise valuations, nearly doubling analyst ex...
- JioStar eyes strong ad revenue growth from IPL 2025 with multiple deals in placeJioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...
- Zee targets IPL advertisers with cheaper prime-time packagesThe rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...
- Disney Star to tap small & medium cos to widen IPL advertiser baseDisney Star head of network ad sales Ajit Varghese said the network wants to help advertisers to meet their business objectives without the...
- 15 new advertisers join Indian Premier League 2020 JamboreeAt least 15 advertisers, including Facebook, Cred, ITC Foods, HDFC Mutual Fund and RB have joined the IPL jamboree across TV and Disney+Hot...
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