India needs AI-enabled creative stack, forward-looking IP framework: Gaurav BanerjeeGaurav Banerjee emphasized the need for India to create an AI-enabled creative stack during the CII Big Picture Summit. He suggested that c...
Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...
BCCI's meeting with IPL stakeholders postponed from ThursdayA meeting scheduled for October 15, 2026, between BCCI and IPL stakeholders in Mumbai has been postponed. This decision follows the require...
81% of Indian marketers prioritise reach, only 17% attention quality: ReportA recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention qual...
Beyond cricket! Investors game for sports’ next big betInvestors in India's sports industry are diversifying their focus beyond cricket to include women's sports and emerging leagues. Companies ...
AI clones are turning celebrity likeness into a new businessStudio Blo is developing a platform for celebrities to license their digital likenesses for advertising purposes. This platform allows bran...
JioStar to deepen ChatGPT integration as AI reshapes sports viewingJioStar launched a deep product integration with ChatGPT during the IPL that went beyond conventional search. Viewers could ask questions a...
India's media moment is about TV and mobile convergence, not replacementIndian viewers are increasingly using various screens for content consumption as the industry adapts. Traditional pay-TV is facing competit...
JioStar seeks immediate restoration of BARC ratings, regulatory roadmap for linear TVJioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This ab...
EMW Global enters Indian market, signs Rinku Singh as first cricket talentEMW Global has launched its India headquarters and signed Kolkata Knight Riders vice-captain Rinku Singh as its first cricket talent in the...
Uber layoffs impact India; RMG ban, a year onHappy Thursday! Uber is cutting jobs in India as part of a sweeping global restructuring. This and more in today’s ETtech Morning Dispatch.
UrbanVault leases 100,000 sq ft in Chennai, expanding national portfolio to 3 million sq ftUrbanVault has leased 100,000 square feet of workspace in Chennai, marking its seventh city. This expansion increases its national portfoli...
Dream11 completes pivot, no longer a gaming appDream11 has shifted to a global sports engagement platform, discontinuing all prizes. This move follows India's 2025 Online Gaming Act bann...
Iyer promises massive talent hunt as India eye rich medal haul in 2036 OlympicsA nationwide talent hunt will identify young athletes for the 2036 Olympics. The Indian Olympic Association is actively working with sports...
Presenting the jury for The Economic Times Startup Awards 2026Meet the high-powered jury that will pick the winners of the ET Startup Awards 2026.
Shikhar Dhawan praises Vaibhav Sooryavanshi's fearless batting backs him for bright futureShikhar Dhawan lauded Vaibhav Sooryavanshi's exceptional batting skills at a young age. Sooryavanshi achieved significant success in recent...
RCB top scorer with $312 mn brand value as IPL grows biggerIndian Premier League valuations have increased significantly year-on-year. Royal Challengers Bengaluru became the first franchise to surpa...