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IPL 2025 SPONSORSHIPS
How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL franchises MI, RCB, LSG earnings take a hitMumbai Indians, Royal Challengers Bengaluru, and Lucknow SuperGiants experienced revenue declines in FY25, impacting their profits. RCB att...
- IPL valuation jumps nearly 13% to $18.5 billion on strong media deals, fan growthThe Indian Premier League's business valuation has surged to $18.5 billion, a 12.9% year-on-year increase, solidifying its position as a le...
- BCCI set to form organising committee for Women's ODI World Cup, ban tobacco and crypto sponsorshipsThe BCCI will form an organizing committee for the Women’s ODI World Cup 2025 and discuss potential venues at its Apex Council meeting in M...
- JioStar secures 20 sponsors for IPL 2025JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...
- Ormax Media launches brand lift measurement tool ahead of IPLOrmax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...
- MI signs ₹120-crore jersey deal with Lauritz KnudsenMumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...
- BCCI may retain 74-match format for IPL 2025: Jay ShahThe BCCI was likely to retain a 74-match format for IPL 2025, though media rights contracts envisaged an 84-match expansion. Jay Shah empha...
- Tata Sons retains IPL title sponsorship rights for five yearsIndustry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many pros...
- IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...
- Chinese smartphone manufacturer Vivo pulls out as title sponsor of IPL 2020Top officials in the Board of Control for Cricket in India told ET that Vivo had been looking for a reduction in the sponsorship sum due to...
- Now, Hero Honda is lead sponsor of Mumbai IndiansThe three-year deal involves sponsorship money of around Rs 65-70 crore, an executive with a media buying firm said.
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