India to overtake US internet user base by DecemberAccording to IAMAI and IMRB, the number of Internet users in India is expected to reach 402 million by December, registering a growth of 49...
TAM, IMRB to jointly launch TeleWebTAM and IMRB will jointly launch a guide to measure the combined viewership, reach and frequency of tv channels, websites and mobile apps k...
IMRB hires K Ramkrishnan from Future GroupIMRB International, a market research firm appointed K Ramkrishnan as General Manager of its IMRB Kantar Worldpanel business.
A majority of Indian employers compromise while hiring talent, shows surveyThe majority of Indian employers have to make compromises while hiring, with over half of them experiencing a dearth of qualified candidate...
Social media users in India to reach 143 million in April: IAMAThe revelations come in a report by the Internet and Mobile Association of India and IMRB International.
Mobile Internet users expected to cross 213 million in India in 2015Average monthly mobile bill per user in India has increased by 13% in last year to Rs 439 across India egged by a significant proportion sp...
Bigg Boss vs KBC: Which is a bigger proposition for advertisers?According to market research firm IMRB, Salman Khan-hosted Bigg Boss is a clear winner on social media platforms as well as on YouTube.
Microsoft ropes in IMRB to study UP govt's free laptop schemeThe scope of IMRB team's study would be: objective of the scheme, its planning, tender process, procurement and distribution.
- What is your favourite snack...
A survey conducted by IMRB International finds that hot beverages, biscuits, and salted items are the most popular snacks, followed by choc...
- 17% of working women report to have faced acts of sexual harassment at work place: Oxfam poll
A good 17% of working women in India report having experienced sexual harassment at workplace, according to an Oxfam opinion poll.
- Digital advertising in India is expected to become Rs 3,535 crore industry by year end
The study notes that since March 2010, there has been a strong growth of around 25% in all the components of digital advertisement such as ...
- 121 mn internet users in India by December-end: Report
With increasing affordability of PCs and internet penetration, India is all set to have 121 million internet users by December 2011.
- India PC biz grew by 16% in FY'11, growth seen at 35% in FY'12: MAIT-IMRB
Despite inflationary pressures, personal computer (PC) sales grew by 16 per cent to 93.1 lakh units in India in FY'11, compared to 80.3 lak...
- Internet usage peaks during office lunch hours
When a regular office-goer takes a break for lunch, he actually starts surfing the internet for areas of interest, whether it is emails, po...
- Demand for most FMCG products remains stagnant during 2010
Data from India's largest household research firm IMRB that tracks consumption trends in several sectors reflects that while demand in most...
- Indian internet users grow to 71 million: IMRB
India's internet community grew to 71 mn in 2009, spurred by rash of cheaper devices & affordable broadband plans. Create a 3D YouTube vide...
- Adlabs commissions research on moviegoers
Entertainment major - Adlabs Cinemas on Wednesday announced that it has initiated an extensive research through IMRB International to under...