Bigg Boss vs KBC: Which is a bigger proposition for advertisers?

According to market research firm IMRB, Salman Khan-hosted Bigg Boss is a clear winner on social media platforms as well as on YouTube.

By ET Bureau | Oct 15, 2013, 04.00 AM IST

Which is a bigger proposition for advertisers, Bigg Boss 7 or KBC 7?

According to market research firm IMRB, Salman Khan-hosted Bigg Boss is a clear winner on social media platforms as well as on YouTube.

But that doesn't mean that campaigns running on KBC 7, hosted by Amitabh Bachchan on Sony, were one bit less effective. This is because viewership profi les for both these shows are different, the IMRB analysis says.

Ever since public/media reporting of ratings of specific TV programmes have been banned, media planners are increasingly looking to the internet to understand viewing behaviour, more so in the case of these hottest television properties.

Here are some key IMRB findings...