The Board of Control for Cricket in India (BCCI) has secured Rs 98.8 crore from the sale of two official partnership slots to Atomberg and ...

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC W...

At Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle

SOCCER-ASIA/SINGAPORE-HYUNDAI:Soccer-Singapore league lands Hyundai Motors as co-title sponsor

Hyundai Motor India Ltd (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as an associa...

After withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.

With 90% of TV viewers in the country having watched the previous edition of the World Cup, advertisers expected that ODI cricket would gar...

Emirates is dropping its sponsorship of FIFA, becoming the first backer to abandon soccer’s governing body after allegations of corruption.

Brands wanting to associate with the tournament are coughing up 25-30% more and, in some cases, even double compared to rates last season.

SET Max’s total advertising revenues will also be at least 50% higher in the next edition of the Indian Premier League (IPL) than Rs 750 cr...

With the ICC rescheduling the Champions Trophy till late next year, ESPN will lose out Rs 150-170 crore in ad sales this year. India's spor...

The participation of star teams like Australia and England is important since this is a mini World Cup. If they pull out, it would have a d...

The BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders

Pepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...

As the Indian economy flourishes, so its companies are looking to raise their global profile.

After roping in Airtel, Hyundai and UTI MF, Star Plus is now understood to be in talks with three more big sponsors for its much-awaited SR...

Star Plus has struck sponsorship deals with Airtel, Hyundai and UTI Mutual Funds for Kaun Banega Crorepati (KBC-3).