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HYUNDAI SPONSORSHIP
ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
Hyundai drives into cricket, inks global partnership with ICC for 2026–27 tournamentsHyundai Motor Company has announced a global partnership with the International Cricket Council (ICC) for its tournaments from 2026 to 2027...
Hyundai Motor Group ties up with IITs to advance battery, electrification researchHyundai Motor Group has partnered with IIT Delhi, IIT Bombay, and IIT Madras to research batteries and electrification. They will invest US...
BCCI secures over Rs 90 crore from sponsorship deals with Campa, AtombergThe Board of Control for Cricket in India (BCCI) has secured Rs 98.8 crore from the sale of two official partnership slots to Atomberg and ...
Indian sports sponsorship crosses Rs 9,000 crore mark in 2019: GroupM ESPThe growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC W...
BCCI ropes in Dream11, ACC Cement, Hyundai as official sponsors for next four yearsAt Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle
- Soccer-Singapore league lands Hyundai Motors as co-title sponsor
SOCCER-ASIA/SINGAPORE-HYUNDAI:Soccer-Singapore league lands Hyundai Motors as co-title sponsor
Hyundai in 4-year sponsorship pact with BCCIHyundai Motor India Ltd (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as an associa...
BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.
Star Sports unable to find a lead sponsor for the ICC Cricket World CupWith 90% of TV viewers in the country having watched the previous edition of the World Cup, advertisers expected that ODI cricket would gar...
Emirates pulls out as FIFA sponsor amid graft probeEmirates is dropping its sponsorship of FIFA, becoming the first backer to abandon soccer’s governing body after allegations of corruption.
- IPL advertising rates hit record high on World Cup win; Chennai Super Kings, Mumbai Indians, Delhi Daredevils at the top
Brands wanting to associate with the tournament are coughing up 25-30% more and, in some cases, even double compared to rates last season.
- IPL-4 ad revenues set to jump 50%
SET Max’s total advertising revenues will also be at least 50% higher in the next edition of the Indian Premier League (IPL) than Rs 750 cr...
- ESPN to lose Rs 170 crore as ICC defers mini World Cup
With the ICC rescheduling the Champions Trophy till late next year, ESPN will lose out Rs 150-170 crore in ad sales this year. India's spor...
- ESPN on turning track as fatigue threatens to spoil ICC mini WC
The participation of star teams like Australia and England is important since this is a mini World Cup. If they pull out, it would have a d...
- IPL ground sponsorship to cost $8 mn next season
The BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders
- IPL ground & broadcast sponsorship clause helps Coca-Cola
Pepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...
- Indian brands expanding horizons
As the Indian economy flourishes, so its companies are looking to raise their global profile.
- Star India scouts around for more sponsors for KBC 3
After roping in Airtel, Hyundai and UTI MF, Star Plus is now understood to be in talks with three more big sponsors for its much-awaited SR...
- Star locks Airtel, Hyundai, UTI MF as KBC-3 sponsors
Star Plus has struck sponsorship deals with Airtel, Hyundai and UTI Mutual Funds for Kaun Banega Crorepati (KBC-3).