Hyundai drives into cricket, inks global partnership with ICC for 2026–27 tournaments

South Korea's Hyundai Motor Company Tuesday announced a two-year global partnership with the International Cricket Council (ICC) till 2027.

As a “premier partner”, the company will get exclusive rights and opportunities for the ICC upcoming international cricket calendar, including the Men’s Cricket World Cup 2027. These include participating in matchday moments such as coin toss, getting prominent in-stadium branding, and offering bespoke fan experiences, according to a company statement.

“We are honoured to partner with the ICC and connect with over two billion passionate fans worldwide," said José Muñoz, president and CEO of Hyundai Motor. "In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do.”


The automaker didn’t disclose the value of the contract.

The tie-up marks Hyundai’s return to the sport following its collaboration with the ICC from 2011 to 2015.

Hyundai said the partnership with the ICC “aligns with its broader sports partnership strategy, which prioritises engaging with culturally significant sports in each region”.

“This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations,” said Tarun Garg, managing director and CEO designate, Hyundai Motor India. “We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximise this opportunity across the country.”