A‘ hoax email’ purportedly from the UB Group, inviting journalists to attend a press briefing to announce a ‘transformational partnership’,...

While US keeps inventing reasons to make their life harder, Indian software cos are spending large sums hiring prof help to win friends in ...

CIC is providing funds for the bid fronted by businessman Kenny Huang to acquire the top sporting brand, a report said.

Bharti Airtel today said it has appointed Ogilvy Africa to provide brand building services for its African operations.

Influencing online opinion-formers has become an increasingly important way of reaching consumers, but many brands are still struggling to ...

Lobbyists have a tough time as companies look to address anti-offshoring sentiment, high-strung issues in the US. India's top 10 BPOs | Ind...

Britain's WPP Group PLC, world's second-largest advertising company, reported that profits fell 5.8 percent in 2008 as a weak second half w...

Although sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about ...

Martin Sorrell-led WPP-subsidiary, Hill & Knowlton is understood to be acquiring image and public affairs consultancy Perfect Relations.