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A brand new high, under the influence of content creatorsDigital creators are evolving from mere brand endorsers to crucial advisors in narrative building and engagement strategies for brands. Bot...- How young brands are creating collections with influencers to reach new audiencesLeveraging celebrity star power to market and endorse a brand or a product is an age-old strategy. Now, young brands are collaborating with...
- Maren Morris might skip CMA Awards, says not comfortable with Brittany AldeanMaren Morris may miss this year's CMA Awards following her feud with fellow country singer Jason Aldean and his wife, Brittany. Maren and J...
- Charges fly on Twitter about rampant paid malicious influencer campaignsIt all started when ecommerce platform Meesho sent out legal notices to some social media accounts and certain people, including Jaymin Sha...
- Singer KK accorded gun salute at Kolkata's Rabindra SadanA case of unnatural death was lodged at New Market police station on Wednesday morning following the death of the immensely popular Bollywo...
- Spotify rebrands live audio streaming serviceRolled out in June 2021 as Spotify Greenroom, the service will be available as a stand-alone app and as a livestream function on the main S...
- Kannada actress Bhargavi Narayan passes away at 83, Sandalwood stars pay tributeThe actress had appeared in several films, plays, and television serials.
- Facebook launches Clubhouse-like live audio rooms and podcastsFacebook's rollout of a potential Clubhouse rival follows the explosive early success of the invite-only live audio app, which became a hit...
- Spotify launches live audio app 'Greenroom', music streaming giant's answer to ClubhouseAlong with podcasts, social audio has taken off over the past year with the San Francisco-based Clubhouse leading the way.
- Top 10 TikTokers signup with apps vying for short-video crownNine of the top 10 creators on TikTok, which democratised fame for small-town Indians, are now based in Mumbai
- Influencer marketing has a big fake followers issue but that's not the only problemWhile fake followers and fake influencers — users who’ve gained popularity only on the back of fake followers — are not new, the issue come...
- Inside the BITS YouTube mafiaEntry of nine YouTubers from BITS Pilani adds credibility to the influencer economy that is often derided.
- Creator economy built by TikTok, Likee to collapse, Indian video apps get ready to attract themBuilt and nurtured chiefly by the now-banned TikTok, Likee and Bigo Live, an estimated 15-20 million of the 200 million short-video app use...
- Secret service to traffic police: 7 layers of securityPreparations for Donald Trump’s visit has hit a feverish pitch as Ahmedabad gears up for what arguably is its biggest event in decades. The...
- AIB posts 2nd statement in 24 hrs, apologises about 'messing up' over accusations against former memberAIB has also decided to de-list every video featuring the fellow comedian.
- Tantrum queens! From puppies to flowers, pop-stars want it allRihanna has specific green room decor demands, while Katy Perry comes with a set of food requests.
- mCarbon launches OTT call management app for Indian telcosThe application is developed to enable telcos leverage their existing network infrastructure to offer competitive call handling service.
- Will Praful Patel's wife Varsha contest next LS polls?The show of strength during women's SHGs massive programme in Sendurwafa, about 50 kms from district centre, was a clear indiciation of pro...
- India looking to nations for agri supportUnhappy with the fresh proposal on agriculture at the WTO meeting, India is looking up to over 100 developing countries for support on agri...
- Junior B's new Idea TV ad gets political colourIn India, where vote bank politics banks heavily on caste and religion, the ad world has a new Idea.
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