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GOOGLE KANTAR REPORT
The eternal search for the divine gets a digital upgradeIndia's spiritual landscape is undergoing a digital transformation, with faith blending tradition and technology. Searches for AI-powered r...- 84% Gen Z consumers rely on GenAI for news interpretation: Google, Kantar reportThe report titled, ‘Bridging the Gap: Reimagining News for Gen Z’ was prepared from a survey of over 4,000 Gen Z respondents (ages 15-28) s...
- Google offers Rs 19,500 premium AI plan to Indian students for freeGoogle is offering its Rs 19,500 a year AI Pro plan free to Indian college students until 15 September 2025. The deal includes tools like G...
- Google offers Gemini Pro worth Rs 19,500 for free to college students: Check how to avail, features and benefits of the packageGreat news for Indian students. Google is providing free access to its premium AI Pro plan. This offer is for students aged 18 and above. T...
- Google Gemini, a collaborator to fulfil humans' creative desire, curiosity: VP Shekar KhoslaGoogle Gemini, the generative artificial intelligence tool of technology major Google, can be a great collaborator for humans in fulfilling...
- Premiumisation in India's consumption continues unabated in first half of 2024In 2024, premium consumption sees growth despite slower car and smartphone sales. SUVs and Rs 10 lakh vehicle sales rose 13%, with Maruti S...
- THIS tech giant has become the first $1-trillion global brand. Know how it has beaten Google and MicrosoftApple is now the first brand ever to be valued at over $1 trillion. Apple updated the artificial intelligence (AI) features of its iPhones.
- YouTube India adopts two-pronged strategy to fight fake news ahead of general electionsWhile news is not a separate vertical on YouTube, it continues to be a key driver of content consumption on the platform.
- Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...
- Open Internet ecosystem has 600 million users in India: reportThe report "Gateway to the Open Internet" stated that the open internet comprises news and general websites, over-the-top (OTT) and connect...
- Cross-media analysis should be standard in markets like IndiaWe have a 30% share of the market research business in India.We do a lot of our analytics work in India, and we also have a big insights di...
- TCS ranks 46th on Kantar Brandz, Infosys 64thThe report values TCS Brand at $50,349 million up 61% since last year. While Infosys was valued at $33,551 million TCS has ranked amongst '...
- Amazon, Asian Paints, Tata Tea top rankers in Kantar's purposeful brands rankingThe non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...
- Beauty segment purchase decisions seeing strong digital influence: ReportBuying beauty products in India has also become a video-centric affair, with YouTube emerging as a beauty advisor and search as a discovery...
- Google partners with Zoho, Instamojo, others to help SMBs go digitalGoogle has also partnered with Dunzo and Swiggy to fast track the on-boarding process, with both partners committing to provide additional ...
- E-shoppers double amid pandemic to 42% of urban active internet users: StudyFor new shoppers, Amazon and Google have emerged as the preferred discovery platforms before making purchases. In contrast, before the viru...
- Gaana tops audio streaming charts with 30% shareGaana was ahead of competitors including JioSaavn (24%), Wynk and Spotify (15% each), and Google Play Music (10%), in the music streaming s...
- Reliance Jio to be in top 100 most valuable global brands in 3 years: ReportE-commerce giant Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ Top 100 Most Valuable Global Brands.
- 90% of car purchases in India are digitally drivenDigital media is playing an increasingly important role in determining purchase decisions of car buyers, reports Sharmistha Mukherjee
- Amazon India starts small pilot for mobile site in HindiTill now, Amazon and its main rival Flipkart have kept their interface in English, but that has started to change.
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